Articles
Tag: sprout
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Pega Launches Infinity Digital Transformation Suite, Canto DAM Updates, More News
Catching up on the latest in customer experience software news from Pega, Canto, Accenture, Sprout Social and more.
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Sprout Social Launches Bot Builder for Facebook Messenger
Sprout Social has introduced a new capability into its social media management platform that allows brands to build a customized chatbot for Facebook Messenger. That bot's duty? Serve as a front-line assistant to marketers and customer service professionals, providing information to customers and prospects. Sprout Social, a 7-year-old company
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How Social Can Transform Your Employee Engagement Strategy
Your employees are on social media. You can’t stop them and, frankly, you don’t want to. Instead, provide them with relevant information to share via social media and you’ll reap the rewards. In fact, according to a study by Bambu by Sprout Social, three in four employees want to
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Sprout Social Targets 'Twitter Stress' with Suggested Replies
Chicago-based Sprout Social, a social media management platform, just introduced a feature to make Twitter message recommendations. Called Suggested Replies, it uses machine learning to suggest answers to the most asked questions. The machine learning algorithm analyzes incoming messages to see if you’ve received similar messages before.
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Stop Being So Antisocial on Social Media
All this philosophical musing about trees in a forest seems a little out of date. So let's invert the question to make it more actionable and insightful for companies and brands. If you Tweet to a company and no one bothers to respond, is the sound that follows the collective scream of your angry customers? Maybe. Like many deep questions, this one is open to discussion and debate.
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Investors Bet $42M on Sprout Social
Investors gave social media management provider Sprout Social $42 million today, bringing the six-year-old company's total funding to date to $61 million.
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Where is Apple Going With Its New Social Media Hire?
Does Apple need a face(book) lift? Doesn't seem that way. Just show us that white apple with the chunk taken out, and you've finished your branding work for the day. Right? For a brand that essentially doesn't need branding help, Apple's certainly thinking about social media.
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Brands Still Struggle to Engage with Customers on Social Media
Social media and customer service go hand-in-hand these days. We know consumers are likely to turn to social media to ask brands questions, complain, praise or to just say hi. Though brands are more active on social media than ever before, they still struggle to engage with customers.
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Chipotle's Fake Tweets: Social Brilliance or Dud?
No doubt, Chipotle got people talking, tweeting and reporting when it pretended its Twitter account @ChipotleTweets was hacked with 12 awkward posts in one day. Win for Branding vs.
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New Sprout Social Tool Helps Brands #BePresent on Social Media
This week Sprout Social launched a new initiative aimed at helping brands better measure and improve social media engagement. Are You Present in Your Brand's Engagement? The campaign, called #BePresent, offers a new engagement report, which all brands are invited to generate and download.
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Sprout Social Makes Two of Twitter's Certified Products Lists
Social relationship management and publishing tools provider, Sprout Social, has announced that it is now on the Twitter Certified Products list for engagement and analytics. With its products and services, Sprout Social enables other companies to track how customers interact over social media by monitoring interactions, such as comments and conversations.
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New Tools Help Sprout Social Go from Social Media to Community Management
An interesting thing is happening -- traditional social media management tools are evolving into community management tools. Previously, we’ve explored the difference between doing social media and managing a community. And as more social media managers have evolved their roles, the tools they use have been slow to catch
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HootSuite Partners With Adobe to Calculate Social ROI
With social measurement companies swarming the trees, HootSuite tries to keep its perch by partnering with Adobe to integrate Digital Marketing Suite for more measurable ROI on those social strategies.
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Sprout Pulls the Plug on Free Sprout Builder
Shortly after making a huge announcement alongside Google at Adobe Max North America 2008, Sprout, Inc. drops another bomb. And this time, it’s going to cost their customers money. End a bad economic year on a good note and start a bad economic year with bad news.
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