Articles
Tag: targeting
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How Far Beyond Facebook Does Data Harvesting Go?
While Facebook has been facing into the storm over data harvesting, who else is using your data?
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DX Provider Claims Update Improves Data Integration, CX Delivery
New York City-based digital experience (DX) provider Qubit updated its DX platform to empower marketers with greater data integration, collaboration and analytics. The new release bundles data collection, reporting and analysis in one integrated workflow. Improved Customer Segmentation New features include Adaptive Targeting and Visitor Cloud Data Exchange.
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Demandbase, Integrate Promise Marketers 'High Value' Leads
San Francisco-based Demandbase said its partnership with Integrate will provide “high value” leads for its account-based advertising solution. Scottsdale, Ariz.-based Integrate's demand generation software connects with marketing automation systems like Oracle Eloqua, Marketo and Pardot. The partnership combines Demandbase’s targeted accounts via web data with Integrate’s demand
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B2B Marketers: Stop Using the B2C Playbook
What’s going to make B2B marketers happy? Conversions and qualified leads are a good place to start. Meanwhile, they’re not getting what they want from digital advertising campaigns. A new Demandbase study found 71 percent of B2B marketers believe their organization’s digital advertising frequently fails to meet their expectations.
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LinkedIn Bets on Account-Based Marketing in New Release
LinkedIn released an account-based marketing campaign tool today for customers of its Sponsored Updates and Sponsored InMail.
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Mobile and Social Are Overrated, Marketers Say
Mobile and social are not critical to your marketing department's ROI — least according to the marketers participating in a survey just released by the CMO Council. Only 5 percent of marketers rated a mobile-first campaign execution to optimize mobile engagement as critical to revenue and profitability.
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What Can Unified Cookie Pools Tell You?
The debate continues to rage on about how to handle pending do not track legislation and the ultimate demise of cookies. There is no doubt that at some point in the future cookies will be replaced by a universal ID of some sort, but it amazes me that today
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Cookies Are Getting Stale, and Forrester Report Points to What's Next
The 15-year-old cookie is losing its flavor. The third-party cookie, those small files deposited on a user's computing device for tracking purposes, is showing its limits at identifying Web-surfing, multiple device-owning consumers. A new report from Forrester attempts to find out what's next for cookies -- and for marketers.
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Social Media Briefs: Social Flows Internally, EveryoneSocial Focuses on Employees
Social media doesn’t go on vacation. Here are a few updates some of our favorite social media management tools received this week. Measuring Your Internal SocialFlow SocialFlow, best known for taking a mathematical approach to measuring social engagement has launched Tally, a new feature that helps companies track external social
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Foursquare Providing Its Check-In Data for Targeting to Turn Ad Agency
From the Web site of the Turn ad agency In a move that should surprise no one, Foursquare will be working with one of Facebook's ad partners to direct location-based ads to its users beyond their check-ins. The deal was reported by Ad Age, which cited “unnamed executives familiar
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A Timeline of How Marketing Got Personal [Infographic]
Marketing is a continually evolving field; an evolvement that is highlighted in an infographic from Infogroup Targeting Solutions that looks at marketing tools and strategies from the last 50 years. The 1960’s: Mass Appeal The infographic, "Evolution of Marketing Data: The Path to Personalization," starts with the 1960's micro-scaled,
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Social Media Briefs: Twitter Secures Your Tweets, Amplifies TV Targeting
This week, it was Twitter's turn to make news, while LinkedIn served up another update. Can Login Verification Keep Your Tweets Safe? In light of recent Twitter security breaches and incidents Twitter released a new security feature -- login verification. Announced in April, the security feature is now available.
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Advertisers Prefer Third Party Audience Data, Audience Targeting Goes Mobile
Because third party data providers can offer more data than most first party providers can, they are becoming the preferred source of data for advertisers and agencies. According to a recent eXelate survey of more than 650 digital advertising professionals, when it comes to collecting audience targeting data, most
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Leadspace: 'Ideal Buyer Profiles' + Prospects = Ideal Prospects
How can you find the Ideal Buyer? Prospect finder Leadspace says that it has developed the first-of-its-kind automatic modeling of Ideal Buyer Profiles by analyzing Big Data. The new capability, which includes the ability to generate targeted lead lists “tuned” to the Ideal Buyer, is part of a major
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