Articles
Tag: third party data
-
CX Decoded Podcast: Marketing in a Cookie-Less World
In our latest CX Decoded Podcast, we discuss how marketers can adapt to the inevitable demise of cookies and the move to first-party data strategies.
Continue reading...
-
5 Marketing Techniques to Dump
Five older marketing techniques that companies should jettison if they haven’t already.
Continue reading...
-
Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
Continue reading...
-
Apple's App Tracking Transparency: A New Direction for Consumer Privacy
Apple's ATT framework represents a significant moment: a computer manufacturer is influencing what regulatory actions should exist in the advertising industry.
Continue reading...
-
How to Troubleshoot Your Third-Party Demand Gen Program
Third-party demand gen is an important pipeline for B2B leads. Knowing these common issues and how to fix them will keep this revenue source flowing.
Continue reading...
-
Martech Leaders Share 2020 Trends That Will Impact 2021
Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
Continue reading...
