Articles
Tag: third party data
-
Understanding the Newest Developments Impacting Marketing Personalization Efforts
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
Continue reading...
-
Intent Data Explained: Types, Sources, Tracking and Scoring
There’s no getting around it: Intent data is complex.
Continue reading...
-
Enhancing Your One-to-One Personalization Efforts
How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.
Continue reading...
-
Email Marketing’s Increasing Role as Third-Party Cookies Disappear
Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
Continue reading...
-
Traject Acquires Loomly, Walmart Debuts Demand-Side Platform and More CX News
Digging into the CX and digital marketing software news of the week, including Traject's acquisition of Loomly and Walmart's debut of a demand-side platform.
Continue reading...
-
Hands Out of the Cookie Jar: What the End of Cookies Means for You
The death of cookies is a blessing in disguise. It might just be the nudge you need to restructure your marketing data acquisition and analytics strategy.
Continue reading...
-
As the Economy Recovers, Do You Have the Right Data to Ride the Wave?
The economic rebound will present similar challenges to the shutdown, making data teams question whether they have the correct data for marketing needs.
Continue reading...
-
How Marketers Can Innovate Without Third-Party Cookies
Most marketers have relied on third-party cookies to fuel their acquisition funnel but now they are are finding better ways to personalize content.
Continue reading...
-
Now You See Me, Now You Don’t: Navigating the Cookie-less World
The demise of third-party cookies is neither sudden nor of recent origin. Marketers need to act now to forge a new path.
Continue reading...
-
As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
Continue reading...
-
Forget the Cookie and Get Out of Walled Gardens: Focus on Marketing Fundamentals
Google’s announcement that it will stop supporting any kind of third-party ID will hopefully serve as a wake-up call for brands.
Continue reading...
-
CX Decoded Podcast: Marketing in a Cookie-Less World
In our latest CX Decoded Podcast, we discuss how marketers can adapt to the inevitable demise of cookies and the move to first-party data strategies.
Continue reading...
-
5 Marketing Techniques to Dump
Five older marketing techniques that companies should jettison if they haven’t already.
Continue reading...
-
Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
Continue reading...
Displaying 1-14 of 17