Articles
Tag: trust
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The Revolt Against Institutions Is 2021's Defining Story
We came to terms with the pandemic in 2020. In 2021, we responded. How successfully institutions rebuild trust will determine what's next.
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What's in Store for CIOs in 2022?
A general theme for 2022 will be companies starting to reap the rewards of the technology investments they made in response to the pandemic.
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8 Tips to Build a Winning Customer Experience Strategy
A thoughtful, dynamic CX strategy is critical to the success of any organization’s CX effort.
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TRUE: Marketers Should Have Seen This Coming
Many of the lessons learned and predictions for 2022 have origins in areas that we should have already been focusing on.
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Internal Communicators Debate Yammer's Post on Behalf Of
Given appropriate controls, is there still a case for post on behalf of on an enterprise social networking platform?
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Why Enterprise AI Needs Human Intervention
In the wake of the Pegasus Spyware controversy there were calls from many quarters for deeper control of AI by humans. Is it necessary?
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What Is Ethical AI and Why Is It Vitally Important?
A look at the ways that ethics and diversity are being built into AI and the importance of doing so.
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4 Reasons Why Explainable AI Is the Future of AI
Explainable AI (XAI) allows brands to be transparent in their use of AI applications, which increases user trust and the overall acceptance of AI.
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Can BIMI Help Marketers Build Customer Trust?
How BIMI (Brand Indicators for Message Identification) can do for email marketing what https in front of a web address did for websites.
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Conversational AI: Creating a Framework of Ethics and Trust
The use of conversational and other AI applications is on the rise across many industries. But are we baking ethics and trust into these algorithms?
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What Is Customer Loyalty and Retention (And 3 Tips for Improvement)
Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things.
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Why US Businesses Are Adopting a Zero Trust Model With Technology
In response to the growing number of cyberattacks, the U.S. is developing a zero trust technology strategy in conjunction with the private sector. Here's why.
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3 Ways to Put More Control in the Hands of Remote Employees
Research has shown time and again that employee empowerment is not detrimental to organizational success. Rather, it is a boon for business.
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A Recipe for Building Brand Value in an Era of Disruption
Marketing leaders are grappling with the question of how they can and should manage their brands in this disrupted world. Here are 10 strategies to get started.
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