Articles
Tag: trust
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How to Handle the Crisis of Consumer Trust
Most consumers agree that trust is a deal breaker or deciding factor in their buying decision, but only 34% actually trust most of the brands they buy or use.
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Digital Dehumanizes Work
Digital technology is dehumanizing work. It is removing all connections between the producer and the consumer.
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FANG Is Coming for You
Facebook, Amazon, Netflix and Google are sucking up all the data into which they can sink their teeth.
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Use and Convenience Replace Trust and Security
We don't trust Facebook, but we still use Facebook. So does trust not matter any more?
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Ethical Data Practices in a Chaotic, Complex World
Businesses need data to inform their decisions. Individuals who provide their data need reassurances it won't be abused. So how can we engender trust?
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Trust Corrupts. Ultimate Trust Corrupts Absolutely
The best societies trust but verify.
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Toxic Branding and How to Counteract It
People are less gullible and less likely to give money to brands that are ruining the environment and people's health. Brands should take note.
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5 Things Brands Can Do To Win Back Customer Trust
Almost half of consumers, both B2B and B2C, do not trust brands. Here are 5 ways you can work to improve that stat.
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Can Artificial Intelligence Help Us Tell Fact From Fiction?
Can something artificial help us understand what is real and what is not?
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Big Tech in the Crosshairs
Leading digital companies are coming under fire for suspect business practices.
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The Best Collaboration Tool for Your Organization? Trust
There is no universal tool for all to use, the collaboration tools you use need to match how your team works.
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Trust Versus Use
The recent Facebook data controversy raises many questions, one of which is: why do we keep returning to a company we don't trust?
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Complexity Is Making Many Experts Redundant
Trust is eroding in institutions and businesses because people realize they are no longer fit for purpose.
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Quality Information Requires Quality People
The algorithms aren't going to deliver us quality content on their own.
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