Articles
Tag: vala afshar
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5 Minutes with Vala Afshar
Ask three marketing executives to define "social business" and you'll get three different views. One may see the potential of using the big data of social media to enhance the customer experience. Another explains how collaborative social tools like Yammer enhance productivity.
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The Future of Digital Marketing: 8 Trends
The success of today's marketing organizations is largely driven by their adoption of digital technologies to transform the business.
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How Analytics Inform the Social Enterprise
The social enterprise is a collaborative, living and an engaged organism. It is flatter, it is nimble and it is smarter. It understands its market conditions and organizes itself in advance for it. It embraces change as its only constant.
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The Pursuit of Social Business Excellence Is Not About Technology
So many business executives inadequately equate the concept of social business transformation with the use of social media. Social collaboration is not just about social media, tools, lean processes and management methodologies.
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