Articles
Tag: vendors
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12 Things Marketers Should Know About MarTech's New Categories
Scott Brinker's latest Martech Supergraphic includes two new categories. We caught up with experts to explain how to make the most of them.
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MarTech Newlyweds: A Guide to Your Vendor Partnership
How to build a successful martech marriage after you tie the knot.
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7 Ways to Make Vendor Technology Demonstrations More Useful
Tech practitioners off their tips on getting the most out of your next vendor technology demo.
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5 Things to Do Before Firing Your Search Vendor
Enterprise search fails sometimes. But it's often possible to make your existing solution work for you and your company. Here's how
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Gartner Ditches ECM, Names 3 Content Services Platform Leaders
In last year's Magic Quadrant for Enterprise Content Management (ECM), Gartner analysts and authors Karen A.
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11 MarTech Vendors Reveal GDPR Compliance Plans
The GDPR deadline is coming up fast. Is your organization ready?
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DAM Pricing Survey Reveals Gaps in Industry Maturity
Pricing is a contentious subject in the digital asset management (DAM) world, but it's a topic of near universal interest for anyone involved in the field.
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Gartner: 5 Cool Vendors, 4 Digital Workplace Lessons
This year’s coolest vendors in the digital workplace take an integrated, creative approach to the employee journey, Gartner maintains. The Stamford, Conn.-based research organization concludes that these vendors show potential in strategic partnerships between HR and IT to power the digital workplace, inspiring those teams to chart a new course.
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Get Off My Cloud: No, Really – It's Too Crowded
It’s rare to hear the word “cloud” in a business scenario without terms like “elasticity”, “scalability” and “flexibility” following shortly thereafter. So you can bet that it caught our attention when someone sent us a report about “the crowded cloud.
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Forrester Names Only One Leader for Digital Experience
Forrester Research finally allowed a software provider through its digital experience leaders door — just not all the way through. A year ago, the Cambridge, Mass.-based research firm did not select any digital experience leaders in its Wave for Digital Experience Platforms. Today, in its second annual report, it named
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Workfront Adds DAM to Workflow
Workfront has added a digital asset management (DAM) solution to its enterprise workflow platform. Officials said it will help marketers store, use and reuse digital assets for a better workflow and integration between DAM and the work management ecosystem.
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Finding a DAM System You Can Love
Lisa McIntyre said her company used to manage its digital assets with a clipboard and paper. "I kid you not," she recalled, noting how people would write down the file they were borrowing and sign their name.
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What Works, What Doesn't in Email Marketing [Infographic]
Welcome to the age of .... dead things? People like to call different types of marketing dead. What's the fate of email marketing? Many still believe in it. We caught up with three who are believers, in fact. One claims traditional email service providers (ESPs) aren't cutting it for marketers.
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Marketing Automation: Not All Agree on Leading Vendors
Everyone wants a piece of marketing automation, it seems. But not everyone agrees on which vendors lead the pack. The latest marketing automation software rankings -- crowdsourced G2 Crowd's Grid report released this month -- proves the rankings companies don't exactly agree when determining leaders.
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![What Works, What Doesn't in Email Marketing [Infographic]](/-/media/images/smg/editorial/2015/02/04.ashx?mw=155&mh=117)
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