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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

News
Big GOOGLE sign on a facade of glass taken in Seattle.
Google Adds AI Visibility Reports to Search Console
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News
A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
Sitecore Acquires Scrunch to Boost AI Search Visibility
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Editorial
Two rolling suitcases sit near a large airport terminal window as a passenger jet takes off in the background. One suitcase is bright yellow, while the other is silver and topped with a hat and sunglasses, evoking leisure travel and vacation planning.
The Purchase Signal Most Brands Are Ignoring: The Booked Trip
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A small autonomous delivery robot travels along a city street at dusk, illuminated by surrounding lights and vehicle headlights. Motion blur in the background emphasizes movement as the four-wheeled robot, carrying a small orange safety flag, navigates an urban environment independently.
Why Customer Experience Is Now Your AI Visibility Strategy
Close-up of a smartphone displaying the Figma logo on screen, with a blurred purple background.
Figma Make Brings Visual Editing to Live Codebases
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Acquires Contentful to Power Agentforce Content
Jar of homemade tomato pasta sauce surrounded by fresh cherry tomatoes, basil leaves, olive oil and seasonings on a dark countertop, highlighting fresh ingredients commonly used in Italian cooking.
Is Context Engineering the New AEO Secret Sauce?
Silhouette illustration of several people pushing a massive boulder uphill on a steep slope at sunset, symbolizing effort, persistence, teamwork, friction and the challenge of overcoming obstacles to achieve a goal.
What Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve It
Close-up image of a small ornamental tree growing from a stack of gold coins, with multiple gold money bags hanging from its branches like fruit. Additional gold coins surround the base of the tree, symbolizing investment growth, wealth creation, financial returns and long-term value generation. The background is softly blurred in warm gold and cream tones.
What Saves Money on Every Interaction but Costs You the Customer?
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Articles Tagged "Vista Equity Partners"

News
Article
Digital Workplace
Vista Equity Partners, Evergreen Coast Capital Acquire Citrix for $16.5 Billion
News
Article
Customer Experience
Hootsuite Acquires Sparkcentral, Khoros Acquires Topbox and More CX News
Feature
Article
Digital Experience
8 Things You Need to Know About Vista's $1 Billion Acquia Acquisition
News
Article
Digital Experience
Vista Equity Partners Acquires DXP Provider Acquia for $1 Billion
Editorial
Article
Customer Experience
Will Jive Customers Win With Lithium Takeover?
Feature
Article
Digital Marketing
Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues
Feature
Article
Digital Experience
Vista Equity Partners Continues MarTech Buying Spree, More News
Feature
Article
Customer Experience
LinkedIn, Vista Equity Partners Acquire Sales Tech Companies, More News
Feature
Article
Marketing Automation
Vista Equity Closes Marketo Acquisition
Feature
Article
Marketing Automation
Marketo Hit With 2nd Lawsuit Over Pending Sale to Vista Equity
Feature
Article
Marketing Automation
Marketo Shareholders Sue to Halt Sale to Vista Equity, Allege Unfair Price
News
Article
Marketing Automation
A Surprise $1.79B Private Equity Investment - and the Fate of Marketo
Feature
Article
Marketing Automation
Vista Equity Partners Acquires Marketo
Feature
Article
Analytics
Are Analytics Firms Undervalued? TIBCO Sells at a Premium
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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