Articles
Tag: web presence
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Conductor Update Targets Digital Marketers #C3NY
Conductor released updates to its web presence management platform Searchlight today — the opening day of its annual C3 Conference in New York City. The updates are designed to help marketers create "more holistic campaigns" and manage "their overall web presence," according to Conductor officials. Product Breakdown Conductor's Searchlight 3.
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Mobile Enterprise: Mobility Management Lack, Mobile Apps Beat Web Browsers
In April, nearly half (48.7%) of smartphone owners in the U.S. were between the ages of 25 and 44. According to the comScore Mobilelens, 25- to 34-year-olds made up the largest segment of the smartphone population representing 27.2% of owners.
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Findability + Web Presence + Social: Attracting the “Customer as Buyer”, Part 2
In Part 1 of this two part article, we talked about the need for a strong and well-crafted web presence for connecting with potential customers or with the “Customer as Buyer”. OK – Buyers have found the software vendor’s website… SMB / Mid-Market buyers of B2B software generally want a
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Findability + Web Presence + Social: Attracting the “Customer as Buyer”
For anyone selling software solutions, a strong and well-crafted web presence is de rigueur for connecting with potential customers or with the “Customer as Buyer”. More and more purchasing of various software solutions is becoming an online event, fueled by the growing success of SaaS, cloud and open source options.
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Goodbye Corporate Website – Hello Web Presence Management Framework? Part 2
Yesterday we asked the question: Is the corporate website obsolete? With a growing emphasis on the customer-focused web presence for companies, marketing strategies should include orchestration of web presence via other sites, and initiatives to integrate with conversations and content from those external sites. (You can read Part 1 here ) A Web Presence Management
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Goodbye Corporate Website – Hello Web Presence Management Framework?
These days, companies of all sizes have tired of the expense and complexity of many WCM / WEM solutions, and would dearly love agile alternatives. And, yes, there are lesser expensive options.
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Ephox Adds Web Content Monitoring and Analysis
Ephox (news, site) is apparently no longer content with providing just editing solutions that plug in to a variety of Web CMS's. They've just acquired a product line that adds web content intelligence to the mix.
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