Articles

Tag: world cup

  • 2 Final World Cup Lessons in Marketing Agility

    2 Final World Cup Lessons in Marketing Agility

    Every four years, the world watches in anticipation to see who will rise victorious in the World Cup. Here in the US, we’ve spent the past month pretending our best to be avid soccer or futbol fans.

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  • Lessons from Brazil Soccer: How to Manage a PR Crisis

    Lessons from Brazil Soccer: How to Manage a PR Crisis

    Brazil lost to Germany 7-1 in the World Cup soccer semifinals Tuesday in Belo Horizonte, Brazil. That's like everyone getting food poisoning simultaneously at a convention to promote celebrity chef Emeril Lagasse's pasta sauce. It's the worst PR crisis you can imagine. Right on your home turf.

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  • Sales and Marketing Strategies from the #WorldCup

    Sales and Marketing Strategies from the #WorldCup

    World Cup soccer is a marketing goldmine. Just ask McDonald's. So what lessons can we apply from this major sporting event to B2B marketing and sales? Officials at marketing software provider CallidusCloud say record-breaking viewership confirms that quality performance can deliver high returns.

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  • 5 Ways to Keep Employees Focused and Productive

    5 Ways to Keep Employees Focused and Productive

    How do you maintain morale and productivity in The Era of Constant Distractions — and real or imagined ADHD? "We used to ask employees to leave their mobile phones in a basket by the door to the conference room. But that just seemed to make them more anxious and distracted.

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