The Wire (Page 226)

NEW YORK--( BUSINESS WIRE)-- Emplifi, a leading unified customer engagement platform, today announced its Summer ‘23 highlights. The solution delivers advanced automation, expanded generative AI support, commerce innovation, integrated social customer care and other capabilities to enable brands to connect with, convert and care for the modern consumer across digital and social channels.

Creative agency and certified B Corporation, Brains on Fire Inc., has announced the hiring of Neph Trejo as their Chief Creative Officer. Neph joins the team after five years as Creative Director at The Walt Disney Company. "We are lucky at Brains on Fire to be on a wonderful growth trajectory right now.

Gainsight, the world’s leading Customer Success platform, announced today that it has signed a definitive agreement to acquire Northpass, a privately held company based in Parsippany, New Jersey. Northpass is the leading customer education platform that helps mid-market and enterprise companies create engaging and effective digital customer education programs.

Zeta Global, the AI-Powered Marketing Cloud, today announced a Forrester Consulting Opportunity Snapshot, “Elevate Your Integration Strategy for Maximum Business Impact.” This study was commissioned by Zeta Global to examine the current state of marketing technology and the biggest challenges that brands face in their quest to improve customer experiences and accelerate growth. “Elevate Your Integration Strategy for Maximum Business Impact.” The Forrester study discovered most companies (85%) have over 10 technologies within their stack, yet over 50% believe they are lacking the capability or processes to manage fragmented tools and problems that may arise from poor integration. Problems increase as more solutions are added.

ComputerTalk, developer of ice Contact Center with Microsoft Teams, and Tethr, the leading AI-powered conversation intelligence platform, today announced the formation of a strategic partnership to help companies improve contact center performance and overall customer experience. ComputerTalk's ice Contact Center is a Microsoft Teams native contact center solution that modernizes the call center with business application integrations, AI, and analytics across all communication channels, helping organizations deliver outstanding customer experiences.

Sitedux ( www.sitedux.com) announces the launch of its new personalized web Dashboard and trusted website Directory. With Sitedux, Internet users no longer have to navigate disorganized browser bookmark folders or keep innumerable browser tabs open.

Lytics, a 100% Google Cloud-native, premier customer data platform (CDP), today announces that Customer 360 for BigQuery, is now available on Google Cloud Marketplace. Companies who want to accelerate their customer data infrastructure in the age of AI can now easily deploy the industry’s most powerful customer profile with over 200+ Vertex AI enriched attributes out of the box on Google Cloud. “Together with Lytics and Google Cloud, the enterprise can build its customer data moat, onboarding AI more effectively and enriching their business systems with all of their relevant, complete, first-party data,” said Jascha Kaykas-Wolff, President, Lytics. “In the age of AI nothing is more important than developing a unique dataset about your customers to onboard new models and improve performance.” Customer 360 for BigQuery - Powered by Lytics’ is the best solution for Google Cloud customers to securely connect and unify all customer touchpoints across channels and platforms with robust web and mobile SDKs, APIs and more than 300 pre-built connections.

Aidaptive, the leading ecommerce AI Platform powering site search, product recommendations, merchandising, and marketing enablement for industry-leading brands, and Talkoot, the most powerful and complete AI product storytelling platform for ecommerce used by global brands such as adidas, Burton, Under Armour, and many more, have joined forces in a groundbreaking partnership aimed at revolutionizing the digital shopping experience. As consumer demand for personalized engagements continues to grow, ecommerce brands are increasingly turning to artificial intelligence and machine learning solutions to scale effectively, enhance their capabilities, and meet evolving customer expectations.

Kearney, a leading global strategy consulting partnership, has acquired TEAMS, an industrial design firm with a unique heritage and whose customers include many of the world's best-known consumer and equipment brands. The acquisition will enable a deeper partnership between TEAMS and Kearney's Product Excellence and Renewal Lab (PERL), a lab within Kearney that advises companies on product strategy.

Sales Dashboard Advertising Overview Inventory Dashboard Purvey AI's eCommerce analytics and marketing dashboard is here in time for Prime Day for Amazon Vendor Central, Seller Central and Walmart Marketplace Our Purvey AI platform provides vendors, brand, agencies and sellers a simple and unified god view of their various Amazon Seller Central, Amazon Vendor Central and Walmart accounts.” — Ryan Craver NEW YORK CITY, NY, USA, July 11, 2023/ EINPresswire.com / -- Purvey AI, the eCommerce analytics leader, today announced a formal launch to the public. Purvey AI has exited a private beta and now can be used globally for the 3 million plus global vendors and sellers on Amazon Vendor Central, Amazon Seller Central, Amazon Advertising and Walmart Marketplace.