The Wire (Page 280)

ChurnZero, the platform and partner for Customer Success, has partnered with Northpass, the leading digital customer education platform, to enable Customer Success (CS) teams to seamlessly manage and own customer education. In the first true industry partnership between a Customer Success platform and learning management system, ChurnZero will offer the Northpass learning platform as part of its product platform.

Paperclip, Inc. (OTCMKTS:PCPJ) has named an experienced industry leader to drive its marketing strategy as the company continues to expand its product portfolio. Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE®.

Today, leading marketing, data, and technology partner PureRED and global creative agency Haddad & Partners ("H&P") announced that effective immediately, the companies will merge to form a larger, more comprehensive offering. PureRED CEO Brian Cohen will oversee the newly formed company, with H&P Founder and Chief Creative Officer DJ Haddad remaining in his current role to oversee legacy H&P clients.

Pegasystems Inc. (NASDAQ: PEGA), the low-code platform provider empowering the world's leading enterprises to Build for Change®, today announced plans to extend its use of AI in its platform with a set of new generative AI capabilities across Pega Infinity™. Powered by generative AI models like those behind OpenAI's ChatGPT, Pega is designing these features to enable users to use generative AI with enterprise governance to complete tasks using simple natural language prompts – from "generate a report" to "refine this offer copy" to "build an application." This will help turbocharge user productivity with new levels of speed, intelligence, and ease of use.

DotKonnekt, a Singapore headquartered Digital Commerce and Experience tech start-up, announced coming out of stealth mode to launch the first-ever, purpose-built Experiential Commerce Platform to help Consumer brands grow their direct-to-consumer (D2C) channel organically. “Keeping the needs of brands at the core, we are confident to help them create personalized shopping experiences and build lasting relationships to drive repeat purchases and customer loyalty.” After two years of market validation and development, the team built the full-stack platform with beta clients, secured $1.2 million pre-seed funding in 2022 and expanded its product and engineering leadership. Leveraging composable and headless architecture, the platform enables brands to create unique and immersive shopping experiences by seamlessly converging Content, Community, and Commerce.

Lokko Labs LLC introduces Wraith Docs, a powerful AI-writing assistant for Google Docs designed to help users create high-quality content with ease. Inspired by the growing number of AI-generated texts that require further editing, Wraith Docs is a free add-on that features advanced writing and SEO tools. "After seeing so much AI-generated text that still requires tons of human editing to be considered high quality, I wanted a way to quickly and easily refine and enhance content," said Bob Swinson, founder of boutique software company Lokko Labs LLC. "With Wraith Docs, we're offering a new level of AI-powered assistance that can help users create high-quality content with ease." With a range of features designed to enhance writing and improve SEO, Wraith Docs allows users to easily expand upon ideas, simplify text, paraphrase content, and sprinkle in target keywords.

RFPIO, the leading response management platform, today announced it will offer generative AI capabilities within its software to help marketing, sales, finance and security professionals create and edit proposals, questionnaires and other responses that play a vital role in revenue growth and risk mitigation for their organizations. RFPIO believes generative AI has enormous potential to help response teams automate simple and repetitive tasks, while freeing more time for strategy, creativity and customer engagement.

PPC Agency Guide, a leading provider of digital advertising solutions, has announced the launch of a new portal dedicated to helping businesses select the right PPC agency. The new portal is designed to simplify the process of finding and choosing a PPC agency that fits a business's unique needs and goals.

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Direct ™, a solution allowing digital publishers to proactively and automatically align with advertiser brand suitability settings on direct campaigns. A new era of direct advertising campaign automation, Authentic Direct eliminates impression waste caused by brand suitability violations, ultimately improving operational efficiency and maximizing advertising revenue. “Direct campaigns require constant back and forth communication between publishers and advertisers to ensure success,” said Mimi Wotring, Senior Vice President of Publisher Sales and Client Services at DoubleVerify. “Brand safety and suitability is consistently raised as a top priority between the two, often negatively impacting relationships and driving down overall success of direct advertising.

HireClix, a leading recruitment marketing services company, today launched its Career Site solution to provide enterprise-sized organizations with an upgraded, dynamic career site experience for candidates on a modern, consumer-grade technology platform. The solution aims to solve the pain points that many talent acquisition professionals are facing in a tight labor market by providing the capability to offer a unique and customized design, as well as the ability to rapidly create and edit content.