The Wire (Page 280)

The internet's vast hoard of limitless knowledge is no longer sitting at the world's fingertips; rather, it has moved to the world's lips instead. Today's users are flocking to voice searches in increasing numbers, and to take advantage of this trend, Actual SEO Media, Inc. recommends that advertising agencies improve their voice SEO techniques.

Initiative, a global marketing and media company with offices in more than 90 countries, has been named Adweek Global Media Agency of the Year and landed on Ad Age’s prestigious A-List as Media Agency of the Year. This recognition by two of the industry’s leading trade publications reflects Initiative’s extraordinary success in 2022, including being named Global Agency of Record by Nike and AWS, and defending key accounts including Liberty Mutual.

Talkdesk., a global cloud contact center leader for customer-obsessed companies, has announced that Andrew Dobrov has joined the Talkdesk senior leadership team as chief customer officer. Dobrov will lead customer success and customer support, including implementation, technical account management, and delivery partner enablement, as well as the company’s award-winning services organization.

Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the results of a new research report created in partnership with Customer Contact Week (CCW) Digital, Outsmarting Adversities | Customer Service Trends & Opportunities, which revealed alarming statistics for customer service teams and brands. The survey found significant challenges throughout the customer service journey, from basic data collection to deploying advanced solutions like AI.

According to the latest research study, the demand of “ Geospatial Analytics Market accounted for US$ 58.32 billion in 2020 and is estimated to be US$ 173.47 billion by 2030 and is anticipated to register a CAGR of 11.5%” Geospatial analytics collects geographic data and imagery from earth observation, GIS, GNSS & positioning, 3D scanning, satellite pictures, location sensors, social media, and mobile devices, visualises it, and helps people and places find each other. Geospatial analytics insights aid decision-making and the formulation of focused marketing tactics to improve lead creation.

According to the latest research study, the demand of “ Artificial Intelligence in Retail Market accounted for US$ 2037.24 million in 2020 and is estimated to be US$ 29332.4 million by 2030 and is anticipated to register a CAGR of 31.1%” Artificial intelligence (AI) is altering the retail industry, ushering in a new era of how businesses track their operations, give better outcomes, and communicate with customers in the digital world. Factors like as the ever-increasing number of internet users and smart devices, rising awareness of AI and big data & analytics, and government digitization programmes are propelling the worldwide artificial intelligence in retail market ahead.

Factoreal, the leading customer engagement platform helping marketers create robust experiences at every touchpoint, today announced the release of its new product, Agent App, to provide a new level of support to businesses in their customers’ acquisition and retention strategy via WhatsApp Business and the company website. The Factoreal Agent App provides powerful chat routing capabilities to satisfy business routing needs, ensuring visitor chats are always directed to suitable agents, leading to an improved customer service experience.

Interpublic Group (NYSE: IPG) today announced that three of its agencies were honored at the Ad Age A-List & Creativity Awards — the trade publication's coveted ranking of dynamic leaders, top agencies and creative innovators and their efforts to move the advertising industry forward. Ranked among the industry’s best-performing agencies, The Martin Agency, Initiative and IPG Health were recognized for their creative and purpose-driven work across the advertising, media and healthcare sectors.

Indications of Interest due April 28, 2023 NEW YORK, March 14, 2023 /PRNewswire/ -- Hilco Streambank ( www.HilcoStreambank.com), a leading intellectual property advisory firm specializing in the valuation and monetization of intangible assets, announced “Project Symphony,” the sale of a technology platform (the “Company”) of products enabling simultaneous media streaming and co-watching user experience in multiple locations with a communications platform connecting the consumers.

The team at Ed Andrews Digital Agency is proud to announce the release of a new research report titled "Digital Marketing Trends in 2023." The 3000-word report provides a comprehensive overview of the emerging trends and technologies that are shaping the digital marketing landscape, along with best practices for businesses looking to succeed in the years to come. As one of the leading digital marketing agencies in Brisbane, Ed Andrews Digital Agency has a deep understanding of the challenges and opportunities facing businesses in the digital age.