The Wire (Page 297)

Artificial intelligence (AI) is quickly emerging as the next evolution in technology, revolutionizing industries and changing the way we live and work. From self-driving cars to personalized shopping experiences, AI is being used to enhance efficiency and improve customer service.

SEO.World, an international SEO portal, announced today the launch of its new website on January 22, 2023.

Optimove, the first Customer-Led Marketing Platform, today announced the launch of OptiText, a native, personalized SMS tool, empowering marketers to utilize rich customer data to create, orchestrate, and measure hyper-personalized SMS campaigns, at scale. OptiText, complements Optimove's all-in-one suite of marketing channels, which already covers web, social, mobile, and email, empowering marketers to execute sophisticated customer-led marketing journeys without leaving the platform.

ThriveCart, the leader in shopping cart, sales funnels and educational course creation technology used by small and medium businesses worldwide, today announced it secured a $35 million investment from LTV SaaS Growth Fund. ThriveCart also named e-commerce industry veteran Kevin McKeand as CEO.

Calabrio, the workforce performance company, is pleased to announce the appointment of Kevin Jones as CEO. Jones succeeds Tom Goodmanson, Calabrio’s current CEO who is leaving after successfully leading the company for the past 15 years. “I am honored and excited to the take the helm of a company that continues to pave the way in empowering contact centers as brand guardians, and enriches everyday customer interactions to drive improved business outcomes,” said Kevin Jones.

myInterview, the global leader in smart video interviewing software, today announced that the company has secured an $11m Series A funding round. This funding will allow myInterview to expand its product offering to meet the growing demand from leading brands for recruiting solutions that help better attract and engage talent on scale. myInterview's Series A investment round was led by the company's existing investors Aleph and Entrée Capital and new investor Jesselson Family Office, and included participation from SeedIL Ventures, Digital Horizon and Ocean Azul Partners.

Ready Set Rocket (RSR), a digital agency integrated for maximum impact, is proud to announce that it is now a Certified B Corporation ™. RSR joins a small number of advertising agencies to achieve B Corp status—which denotes for-profit businesses that meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Capacity, the AI-powered support automation platform, today announced the acquisition of Textel, a cloud-based texting platform. With the acquisition, Capacity will enhance the end-user customer experience by expanding its capabilities to include AI-powered SMS business texting features.

Today CallRail, the lead intelligence platform that helps businesses of all sizes market with confidence, announced two new additions to its executive leadership team: Masami Middleton was named Chief Marketing Officer and Marius Smyth was named Chief Revenue Officer. They will play integral roles in propelling CallRail into its next phase of growth.

When anyone hears the word penalty, it is never a good thing, and it is no different with SEO. Receiving a penalty of any kind can often give people that nervous pit in their stomach, and the worst often creeps into their minds.