The Wire (Page 298)

Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels — like email, text messaging, social media ads, and direct mail — and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th.

Teleperformance in the US, the leading customer experience management provider in the country chose VWO, the world-leading experimentation platform to improve the overall experience of its users, generate more qualified leads, and increase revenue. With VWO, Teleperformance can run powerful A/B, multi-variate, split, multi-device, and multi-page tests, pull data to craft and deliver hyper-personalized experiences, deep dive into behavioral analytics, and gather crucial customer behavior insights through heatmaps and session recordings.

Beaconstac, the leading QR code customer engagement platform, today announced $25 million in Series A funding led by Telescope Partners, with participation from existing investor, Accel. The funding underscores the strong market demand from businesses for Beaconstac’s SaaS platform resulting in profitable revenue growth of 200% over the course of 2022.

Liquid Access, a software-as-a-service (SaaS) platform for loyalty programs, today introduced new functionality that enables brands to turn loyalty programs into dynamic sharable experiences. By allowing customers to share their rewards and other perks, brands improve customer loyalty and enhance their acquisition and retention programs. “Liquid Access is an innovative SaaS platform that’s changing how loyalty programs operate,” said Serge Vasin, Partner at Flintera and Founder and Interim CEO of Liquid Access. “We are doing something completely new by giving a brand’s customers access to a handy tool that enables them to share their experience with their communities.

Hotjar, the leading Product Experience Insights platform, welcomes three new seasoned executive hires to its team. Celine Maher, Mattia Santin and Marta Abalos are taking on roles leading revenue, marketing and the people and culture teams, respectively.

MacObserver.com (“The Mac Observer”), a leading digital tech publication that covers everything related to Apple, has just been acquired by Reflector Media. The media group based in Bucharest has ambitious plans to rehaul and bring the web property to its rightful place.

Investment will allow ThriveCart to accelerate product roadmap, grow team and create best-in-class cart experiences for digital product sales. AUSTIN, Texas, Jan. 18, 2023 /PRNewswire/ — ThriveCart, the leader in shopping cart, sales funnels and educational course creation technology used by small and medium businesses worldwide, today announced it secured a $35 million investment from LTV SaaS Growth Fund.

Disabled filmmaker and journalist Ryan Wilson has announced the formation of Team Trust Productions, LLC, ( www.teamtrustproductions.com). Team Trust has been created to help companies nationwide better understand the disability community and authentically represent the community in marketing communications. “Growing up, I rarely saw people who looked like me in videos, on TV or any marketing,” Ryan, Team Trust Productions founder and CEO, said. “If I did see someone with a disability represented, they were always shown struggling in a hospital.

Danson Marketing LTD, a London-based digital marketing agency, is proud to announce the launch of its new guest posting service. This service offers businesses the opportunity to harness the power of content marketing without having to spend time and effort in writing and publishing articles.

Pax8, the leading cloud commerce marketplace, today announced the promotion of Caroline Goles to Chief Marketing Officer (CMO). This is a newly created C-suite position created to align with the evolving needs of the business.