The Wire (Page 309)

PGN Agency, a full-service advertising agency, has recently offered marketing services to small businesses and startups for unmatched affordable prices. As one of the premier marketing firms in Detroit MI, the agency offers services which handles all the marketing efforts of clients from formulating strategies and campaigns, branding, to analytics.

Global consulting firm Protiviti has acquired digital experience agency R2integrated (R2i) to grow its digital transformation and customer experience offering to clients. R2i creates digital solutions that integrate and accelerate customer experiences to drive impact for brands. A private company headquartered in Baltimore, Maryland, R2i has approximately 75 employees who will become employees of Protiviti Inc.

Qualtrics (Nasdaq: XM), the leader and creator of the experience management category, today announced new XM Platform innovations to offer organizations the most flexibility to gain a complete understanding of their customers’ wants and needs, and take automatic action to deliver personalized experiences at scale and in real-time. The innovations come as the Qualtrics XM Platform reaches 10 billion Experience iDs–a growth rate of 100% year over year–serving as the largest human sentiment database in the world, and deepening the ability to give organizations quick actionable insights to drive their business and improve their customer relationships.

MessageGears, the leading customer engagement platform for big consumer brands, today announced the completion of a $62 million growth financing round. The round was led by Long Ridge Equity Partners with participation from Argentum Group and Atlanta Ventures.

Zappi, the leading consumer insights platform designed for creators, today announced it has raised $170 million in growth capital from Sumeru Equity Partners (“Sumeru”) and co-investors. This strategic investment from Sumeru follows several years of strong momentum for Zappi and expansion of its team to over 300 people in 13 countries.

Cinder, a Washington, DC-based provider of a safety operations platform, raised $14 million in Seed and Series A funding. The round was led by Accel and Y Combinator.

GetResponse, email marketing and marketing automation software, announces that it completed its acquisition of Recostream, an AI/ML personalized recommendations technology company. The terms of the transaction were not disclosed.

Drupal, the most powerful open source content management system for everyone from the small non-profit to the enterprise, is launching the latest upgrade to its popular software. Drupal 10 comes with even more features that Drupal developers and users love.

Integrate, the leader in B2B Precision Demand Marketing (PDM), and 6sense, the leading platform for B2B organizations generating predictable revenue, today announced a partnership giving joint customers greater data accuracy and insights to advance their ABM strategies with the ability to automate target account list imports across channels. The new API integration between 6sense and Integrate empowers mutual customers to rapidly launch highly targeted campaigns that result in higher engagement and increased ROI. “Automatic delivery of dynamic AI insights to inform B2B marketing campaigns, even as buying behaviors change, represents cutting-edge revenue technology that we are delighted to offer our customers alongside Integrate,” said Elliot Smith, Head of Partnerships at 6sense. “Customers on both sides will benefit greatly from this enhancement, and the 6sense partner ecosystem will be strengthened as a result.” With the API integration, joint customers can upload 6sense segments in Integrate’s Demand Acceleration Platform with automated list updates to connect and engage high-value buyers across multiple channels in a dynamic, engaged manner, including through content syndication, social media, digital, and virtual and in-person events. “Tipalti, a customer of both Integrate and 6sense, is excited to implement this integration between these two leading martech solutions as it will enable us to increase our orchestration while improving our efficiency in ABM programs.

WordPress VIP, the technical source and provider of enterprise WordPress, has added KrishaWeb, a WordPress development company based in Asia Pacific and North America, to its prominent VIP silver agency program. Owned by Automatic, WordPress VIP selects top-performing companies from across the globe for their VIP agency program.