The Wire (Page 309)

The acquisition unites the leading commerce platform for publishers with the leading digital performance advertising platform, to provide increased advertiser engagement and publishers with diversified and increased revenue. LOS ANGELES--(BUSINESS WIRE)-- #acquisition -- Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue.

Waymark, a pioneer in using artificial intelligence to speed up and scale up video production, today announced the inclusion of its platform in the creative directories of both Hulu and Roku. Small and medium-sized businesses can now access Waymark through the ad managers of both major streaming platforms to create high-quality video advertisements.

Stratus, the leading facilities services and brand implementation services firm, today announced the acquisition of Comet Signs, based in San Antonio, Texas. The combined organization now consists of over 1,100 employees throughout the United States.

ATX Venture Partners led the round; Galaxy Interactive, Silverton Partners and DNX Ventures also participated Protopia AI helps enterprises maximize value from their real data using AI/ML with a novel privacy-enhancing layer that ensures raw sensitive data is never exposed to AI, but the AI still gets everything it needs Protopia AI will use the funding to further build out engineering teams go-to-market efforts, as well as advance product features Eiman Ebrahimi, CEO at Protopia AI (Photo: Business Wire) AUSTIN, Texas--( BUSINESS WIRE)-- Protopia AI, a company that helps enterprises fully leverage their AI data, today announced its $6 million seed funding round led by ATX Venture Partners. Protopia AI solves a significant problem in the space: the inability of enterprises to access key data needed for their artificial intelligence models because of data protection policies.

Social-CRM software ConvoPLUS, which facilitates social media communication and customer relations, went on an investment tour on the crowdfunding platform Fonangels. ConvoPLUS, the next-generation customer relations platform, which has everything needed to manage, personalize and centralize digital customer relations, successfully completed its investment round with the support of the leading names of the ecosystem.

This acquisition positions BW Health Group as one of the largest independent commercialization platforms serving the life sciences industry and healthcare market CHESTERTOWN, Md., Dec. 6, 2022 /PRNewswire/ -- BW Health Group announced today the acquisition of PulseCX, a full-service healthcare marketing communications agency designed to drive brand engagement and authentic customer experiences. The acquisition strengthens the services offered by BW Health Group, and PulseCX will be integrated with the full-service healthcare agency, Benchworks.

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a retail media advertising partnership with Lord & Taylor — America’s first and oldest department store — for the retail giant to utilize InMobi Commerce, an innovative suite of product discovery and monetization solutions that help retailers maximize media-derived revenues while engaging and inspiring shoppers. As it re-imagines and reinvigorates itself for the next generation of shoppers, Lord & Taylor will use InMobi Commerce to provide brands and agencies with a full-funnel retail media platform, including industry-first shoppable videos, that elevate the online experience and move immersive product discovery for consumers from social platforms back to its owned channels.

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — has been named one of the Top Places to Work in Massachusetts in the 15 th annual employee-based award from The Boston Globe. Top Places to Work recognizes the most admired workplaces in the state voted on by the people who know them best — their employees.

Social Strategy1, a leading digital and social marketing firm, today announced that it has promoted Amanda Roser to Vice President of Marketing and Operations At Social Strategy1, we are able to offer clients a well-rounded service offering that facilitates their growth with scalable, cost-effective digital and social media strategies” — Amanda Roser, Vice President DALLAS, TX, UNITED STATES, December 5, 2022 / EINPresswire.com / -- Social Strategy1, Inc. today announced the appointment of Amanda Roser as Vice President of Marketing and Operations. Social Strategy1 is a leading digital and social media marketing agency, working with clients from large multi-national firms to start-ups to grow their brands and connect clients with customers and prospects across all digital channels.

Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID, the company’s cookieless identity solution. Through this direct integration, advertisers using Yahoo ConnectID can now ingest and activate Alliant’s more than 2,000 syndicated audiences for cookieless, privacy-compliant targeting.