The Wire (Page 313)

Beringer Capital ("Beringer"), a leading North American private equity firm specializing in the information, marketing, and technology sectors, is proud to announce it has made a significant investment in Fort Myers-based VeraData Holdings, LLC ("VeraData"). Founded in 2007, by entrepreneur Michael Peterman, VeraData is a leading decision science and fundraising platform company that delivers industry-leading fundraising outcomes to not-for-profits ("NFPs") by leveraging proprietary data and analytics algorithms and a broad suite of campaign fulfilment capabilities to deliver unprecedented fundraising growth.

NEWARK, Calif., Nov. 21, 2022 /PRNewswire/ -- Optiwise.ai, Inc ("Optiwise"), a leading marketplace optimization platform, has raised $1.3 million led by StartupXseed Ventures. Optiwise.ai assists brands and retailers in scaling their eCommerce business across multiple marketplaces by combining the power of machine learning and artificial intelligence, and the experience of a seasoned team of data scientists with decades of eCommerce experience to provide actionable insights and optimize performance across marketplaces.

Calgary, Alberta – November 17, 2022 – Symend, the leader in Behavioral Engagement TechnologyTM, today announced that it has raised over US$40 million to further accelerate its growth and global market expansion. The company is on track to double the number of customers served for the third consecutive year and will serve over 40 million consumers on behalf of North America’s largest companies this year.

Yahoo today announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalization, performance and measurement. “Two industry changes are accelerating adoption of Yahoo ConnectID,” said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo. “First, in today’s digital environment, every dollar counts, making it critical for advertisers and publishers to ensure campaigns are relevant, measurable and performing.

Prudential Financial, Inc. ( NYSE: PRU) is launching Now What? — a new advertising campaign with a unique twist that distinguishes the brand from competitors by encouraging consumers to use uplifting moments to secure their financial future. Now What? advances Prudential’s purpose to make lives better, particularly as pandemic recovery continues and economic uncertainty remains.

Take it from someone who has been working with Google algorithms since Google considered calling themselves “Backrub” — times are changing. It’s no secret that companies across the globe are being held to more stringent standards as it pertains to online data privacy.

Award-winning marketing communications agency Taylor is redefining its vision as a purpose-driven firm with the launch of “Shapers of Possibility.” The agency’s evolved focus is rooted in creating platforms, experiences and moments that open the door to meaningful consumer engagements. With this transformation, Taylor’s business capabilities have also expanded, building on its heritage in public relations and deep sports & entertainment expertise, to fuel breakthrough creativity across the entire media ecosystem, incorporating integrated strategy, creative and production services. “ This is a new chapter in a story that spans 40 years,” said Maeve Hagen, President of Taylor. “ In the last 20 years alone, Taylor has been on a remarkable journey defined by two distinct transformations, the first of which was heralded in the landmark Harvard case study, “Transformation at Taylor.” Now, it’s time to come together to shape our possibilities for the future, with our individual and collective purpose as the guide.” Accompanying the agency’s deep bench of public relations professionals, the firm has rounded out its strategy and creative practices with a diverse group of strategists, data analysts, copywriters, art directors, designers and production specialists bringing new energy to the work, leading to breakthrough projects.

Shoplogix, a division of FOG Software Group (FOG) and Vela Software, has acquired PROXIA Software AG (PROXIA), a German Manufacturing Execution System (MES) software company, further expanding its portfolio of smart manufacturing software solutions. PROXIA will strategically complement the suite of Smart Factory solutions offered by Shoplogix, bringing a strong feature set including planning, maintenance, and performance management software for discrete manufacturers.

SAN FRANCISCO--( BUSINESS WIRE)-- Talkdesk®, Inc., a global cloud contact center leader for customer-obsessed companies, today introduced Talkdesk Automation Designer™ and Talkdesk Workspace Designer™, the latest additions to the Talkdesk Builder suite of low-code and no-code customization tools that enable organizations to easily develop and customize their ideal contact center. With heightened customer expectations, rising software development costs, a shrinking developer talent pool, and unpredictable macro environment, companies can find it hard to keep pace and almost impossible to get ahead in the race to deliver ever-better customer experiences (CX).

SAN FRANCISCO--( BUSINESS WIRE)--Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time.