New functionality allows marketers to turn existing content or create new content into current brand guidelines and tone to reach target audiences

SAN FRANCISCO — April 30, 2026 — ContinuumGlobal, the company helping brands hyper-personalize their marketing at scale, today announced Campaign Optimizer, a new solution that improves messaging performance by optimizing campaigns in just one step. Campaign Optimizer is a new powerful feature in the Smart Marketing Engine™, ContinuumGlobal’s customized AI platform.

Campaign Optimizer allows marketers to update existing content, or take inspiration from content from another brand, and adapt it into high-performing messaging with editable, production-ready HTML in their current brand guidelines and tone. Campaign Optimizer works in collaboration with other functionalities of ContinuumGlobal’s Smart Marketing Engine™, including Email Assistant to provide marketers with the ability to quickly draft content that they can then offer feedback and iterate on, moving to production quickly so they can get their message in front of key audiences when they need to hear it.

"We are incredibly excited to launch Campaign Optimizer, a functionality that drastically reduces the complexity and time required to adjust campaign content to a brand’s current standards and guidelines," said Marie Aiello, Senior Vice President, ContinuumGlobal. “By consolidating strategy, creative, and development into one place and pairing it with agentic AI expertise within the Smart Marketing Engine™, we are empowering marketers to achieve unprecedented efficiency and performance."

Unlike any other product on the market, Campaign Optimizer combines the interpretation and optimization analysis of existing creative with content generation, giving marketers the ability to improve performance with both existing and new content. This creates more streamlined processes to build stronger email campaigns to reach customers exactly how they need to be reached. When operationalized, Campaign Optimizer can lead to an over 15% increase in engagement across campaigns. This is extremely important in a time when consumer attention is more fragmented than ever before, so content needs to immediately resonate to hold their attention.

Campaign Optimizer is now available within the Smart Marketing Engine™ platform. To learn more about Smart Marketing Engine™ and Campaign Optimizer, and connect directly with ContinuumGlobal, visit this page.

About

Founded in 2009, ContinuumGlobal helps leading brands hyper-personalize their marketing at scale. With 800 professionals, two marketing operations centers in India, and a presence in the US, UK, Canada, and Latin America, the company delivers innovative, cost-effective digital marketing operations powered by advanced data, analytics, and AI-based technology solutions.

ContinuumGlobal enables some of the world’s most customer-centric brands to deliver better experiences, reduce costs, and accelerate growth. The company provides clients with the solutions, teams, and AI-enabled processes required to promote and nurture their brands in the era of digital transformation.

Your data, your technology + our people, our AI-enabled processes.