White Papers & Research

customer experience

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Recognizing Your Customers as Individuals

White Paper

Recognizing Your Customers as Individuals Optimize personalization with effective customer identity resolution › Read Now New
Step-by-Step CDP Readiness

White Paper

Step-by-Step CDP Readiness Best practices for enterprise Customer Data Platform (CDP) preparation › Read Now New
Marketing technology: too much of a good thing?

White Paper

Marketing technology: too much of a good thing? Get the best of tech before it gets the best of you › Read Now
Brand Management Software for Dummies

eBook

Brand Management Software for Dummies Take your brand to the next level › Read Now
Overcoming the Challenges of Multi-Touch Attribution

Buyer's Guide

Overcoming the Challenges of Multi-Touch Attribution Understanding your true return on investment tied to campaign touch points › Read Now
Move Your Digital Experience Forward

Buyer's Guide

Move Your Digital Experience Forward An Adobe Experience Manager perspective › Read Now New
Deliver an End-to-End Commerce Experience

Buyer's Guide

Deliver an End-to-End Commerce Experience Bringing content and commerce together to drive exceptional customer experiences › Read Now New
Personalizing the Customer Experience using Behavior-Based Data

Case Study

Personalizing the Customer Experience using Behavior-Based Data How does Subaru keep scoring big on sales and brand value year after year › Read Now
Top Ten Checklist for an Enterprise Customer Data Platform

White Paper

Top Ten Checklist for an Enterprise Customer Data Platform Delivering a superior CX creates a unique competitive advantage › Read Now
10 Critical Factors for Selecting a Future-Proof CMS

eBook

10 Critical Factors for Selecting a Future-Proof CMS Which emerging technologies are game changers and what newcomers are just a flash in the pan › Read Now
5 Things Every Modern CMS Should Deliver

eBook

5 Things Every Modern CMS Should Deliver The new age of the content management system › Read Now