White Papers & Research

Addressing GDPR Requirements for Customer Data Management

Buyer's Guide

Addressing GDPR Requirements for Customer Data Management Data protection and privacy best practices › Read Now New
The SAP Customer Data Cloud Information Sheet

Research Report

The SAP Customer Data Cloud Information Sheet Balancing personalization with data protection and privacy › Read Now New
The Forrester Wave™ Customer Identity and Access Management

Research Report

The Forrester Wave™ Customer Identity and Access Management The identity and access management playbook › Read Now New
Nine Trends Shaping Digital Marketing in 2019

eBook

Nine Trends Shaping Digital Marketing in 2019 Creating strategy to align people and processes › Read Now
Deliver an End-to-End Commerce Experience

Buyer's Guide

Deliver an End-to-End Commerce Experience Bringing content and commerce together to drive exceptional customer experiences › Read Now
Personalizing the Customer Experience using Behavior-Based Data

Case Study

Personalizing the Customer Experience using Behavior-Based Data How does Subaru keep scoring big on sales and brand value year after year › Read Now
GDPR Prep

White Paper

GDPR Prep 3 key questions for your cloud vendors › Read Now New
Learning to Love GDPR

eBook

Learning to Love GDPR Do you have a concrete plan for tackling the Global Data Protection Regulation? › Read Now New
5 Steps to Good Governance

eBook

5 Steps to Good Governance Take the pain out of compliance with self-governing documents › Read Now New