Arjen van den Akker
CONTRIBUTING AUTHOR
Almere Stad Area, Netherlands
COVERS
Digital Experience
Arjen van den Akker joined SDL in 2012 and works as Director of Product Marketing for SDL’s digital experience and content management products. He has a background of over 20 years in computer engineering and marketing and has worked at a series of international B2B software vendors, helping them turn technology jargon into clear propositions that relate to business outcomes.
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Arjen's Recent Articles
- Tying Strategic Business Objectives to Information Management Strategies May 23, 2019
- Tying Your Most Valuable Information to Business Objectives Apr 9, 2019
- 6 Ways to Make Your Customer Journeys Continuous Feb 19, 2019
- Best-of-Breed vs. Suite? Digital Disruption Is Forcing Change Oct 16, 2018
- Technical Content Plays an Outsized Role in the Customer Journey Aug 17, 2018
- Automation's Evolution and Promising Future Feb 7, 2018
- Web Engagement: Should Your Recommendation Engine Work with Real-Time Data? Oct 20, 2011
- WEM: Moving From Mass Blast to True Engagement Jul 13, 2011
- The Key to Web CMS Success is Ease of Use: But What Does That Actually Mean? Jun 9, 2011