Arjen van den Akker joined SDL in 2012 and works as Director of Product Marketing for SDL’s digital experience and content management products. He has a background of over 20 years in computer engineering and marketing and has worked at a series of international B2B software vendors, helping them turn technology jargon into clear propositions that relate to business outcomes.
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Digital Experience
Automation's Evolution and Promising Future
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Digital Experience
Best-of-Breed vs. Suite? Digital Disruption Is Forcing Change
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Digital Marketing
Technical Content Plays an Outsized Role in the Customer Journey
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Information Management
Tying Your Most Valuable Information to Business Objectives
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Customer Experience
6 Ways to Make Your Customer Journeys Continuous
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Information Management
Tying Strategic Business Objectives to Information Management Strategies