Editorial
Customer Experience
Why Ancient Egyptians Would Have Hated Self-Service Analytics
Gerhard Svolba is a senior solutions architect and analytic expert at SAS. He specializes in the application of analytic methods in different business and research domains. His project experience ranges from business and technical conceptual considerations to data preparation and analytic modeling across industries. He teaches at the medical university of Vienna and two business schools in Austria and he is the author of the SAS Press Books “Data Preparation for Analytics Using SAS” and “Data Quality for Analytics Using SAS” and created the SAS training “Building Analytic Data Marts.”