Janet Choi is the marketing manager at Customer.io, a behavioral messaging platform for automating hyper-personalized customer communication at scale. She writes about marketing, psychology and how to communicate like a human being to build better customer relationships. She writes, edits and markets — and her specialty is doing so with insight, empathy and impact. She's experienced in content strategy, social media and email marketing, and building audiences that stick around. She said she thinks a lot about how we can work better, manage smarter and build healthier company culture. In addition to CMSWire, her writing has appeared in publications like 99u, Fast Company, The Next Web, Business Insider and Lifehacker. She is also interested in public interest law, food policy and ice cream.
Embrace Behavioral Data for Super Targeted Marketing