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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Conference banners for Genesys Xperience Nashville 2025 hanging inside the Gaylord Opryland Resort, promoting 'The Next Level of Experience' with colorful graphics.
Genesys Acquires Pinkfish to Bring 25,000 MCP Tool Integrations to Contact Center AI
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Editorial
Abstract architectural photograph looking up through intersecting steel beams and support trusses against a bright blue sky, creating a geometric framework pattern that symbolizes structure, interconnected systems and foundational design.
The Antagonist's POV: The CX Framework That Finds Friction Before Surveys Do
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Editorial
``` A beagle puppy tilts its head sharply to one side while standing on a clover-covered lawn, ears flopped forward, with a blurred wooden fence and trees in the background. ```
The CXM Market Just Delivered a Verdict. Are CX Leaders Listening?
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AI-generated illustration of dejected Philadelphia sports fans wearing jerseys and hats representing the city's professional teams, sitting with heads bowed and disappointed expressions beneath a nighttime Philadelphia skyline. A large sign reading "The Pain Is Real Again" reinforces the emotional scene, echoing the article's theme that emotional outcomes matter more than favorable statistics or expectations.
Your Customers Don't Care About Your CX Dashboard — Just Ask a Philly Sports Fan
Adobe Founders Tower at its headquarters in San Jose, Calif.
Adobe to Acquire Topaz Labs to Boost AI Video & Image Tools
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Debuts Help Agent With Pay-Per-Resolution AI
Digital billboard in New York’s Times Square displaying MoEngage’s announcement of $100 million in funding led by Goldman Sachs and A91 Partners, featuring the Nasdaq logo and a stylized statue graphic celebrating the milestone.
MoEngage Acquires Aampe to Put a Dedicated AI Agent Behind Every Customer
In an image generated by AI, a humanoid robot stands at the open doorway of a home office holding an “AI Readiness Check” clipboard while a Black woman web designer reviews a website layout on her computer. The workspace includes wireframes, notes and design materials, visually representing AI systems evaluating whether a website is prepared for AI discovery, interpretation and trust.
Can Only 3% of Top Global Brands Have AI-Ready Websites?
Customer Contact Week 2026 in Vegas
What Comes After AI? Leaders Say the Hard Part Is Just Beginning
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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