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Customer Experience

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.

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Customer Experience

How to Design a Sophisticated VoC Program

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Customer Experience

6 Tips for Designing a Total Experience

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Customer Experience

CX Decoded Podcast: Rhoan Morgan on Marketing-Led Customer Experience

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Customer Experience

How to Accelerate Digital Maturity By Focusing on Customer Experience

Customer Experience

4 Strategic Approaches to Customer Journey Mapping

Customer Experience

Adobe Sees Growth in Digital Experience Segment, Pathlight Adds Quality Assurance, More CX News

Customer Experience

Why IoT Can Be a Game-Changer for Digital Customer Experience

Customer Experience

The Role of Journey Orchestration Engines in 2022

Customer Experience

How to Balance User Authentication and Customer Experience

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Lisa Loftis

Contributing Author
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Reporting from
Pittsburgh
Covers
Customer Experience, Digital Marketing
Connect

Lisa is a Principal on the Global Customer Intelligence Team at SAS, where she focuses on customer intelligence, customer experience management and digital marketing. She is co-author of the book, Building the Customer Centric Enterprise.”

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Lisa’s recent articles

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The Perfect Storm Propels Personalization Into Must-Have Status
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Money and a Mandate Aren't Enough for Great Customer Experience
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