Lisa Loftis

CONTRIBUTING AUTHOR

Pittsburgh

COVERS

Customer Experience, Digital Marketing

Lisa Loftis is a thought leader on the SAS Best Practices team, where she focuses on customer intelligence, customer experience management and digital marketing. She is co-author of the book, Building the Customer Centric Enterprise. She can be reached at [email protected].

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Lisa's Recent Articles

Omnichannel Through the Eyes of the Customer and Its Impact on Martech Jun 15, 2020
Beyond CDP or Bust: The Looming CDP Reality May 11, 2020
Customer Loyalty: Understated and Overestimated Feb 25, 2020
Customer Trust: Are We Experiencing an Existential Crisis? Jan 22, 2020
The Jury Is in on the Future of Customer Experience Nov 20, 2019
Leap Into the Future: Shape Customer Journeys With Context Oct 17, 2019
Decisioning – The Only Way to Accelerate Analytics to Value Sep 23, 2019
Innovation and Alignment: A Customer Experience Leader’s Harmonic Convergence Aug 12, 2019
Beyond the Campaign: Times They Are A-Changing for CMOs Jul 8, 2019
The Data-Driven Organization Is an Endangered Species Jun 7, 2019
Measure Twice, Act Infinitely – As if Your Customer Experience Depends on It May 6, 2019
Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment' Apr 10, 2019
Drawing a Line Between VoC, Customer Experience and Customer Analytics Mar 11, 2019
The Age of Ask – Alexa, Are We There Yet? Feb 11, 2019
Is Data Ethics an Oxymoron? Customers Don't Think So Jan 8, 2019
IoT’s Impact on Customer Experience? Immediate, Significant, Unavoidable Nov 8, 2018
The DX-CX Tech Conundrum: Where Does One End and the Other Begin? Oct 9, 2018
Customer Analytics Under GDPR: What CMOs Need to Know Sep 7, 2018
Gaining Customer Experience Insights: A New Twist on an Old(er) List Aug 14, 2018
Customer Data Platforms: A Contrarian’s View Jul 9, 2018
GDPR Compliance: Just Because You Don’t Have to Doesn’t Mean You Shouldn’t Jun 7, 2018
Great Employee Experiences Beget Great Customer Experiences May 7, 2018
The Future of Customer Experience Is AI: Are You Ready? Apr 9, 2018
The GDPR Customer Data Management Action List: Ready, Set, Go Mar 7, 2018
Transforming Listening Into Action: Fortifying Voice of Customer Programs Feb 9, 2018
The Path to Customer-Centricity Lies in Dismantling Data Silos Jan 3, 2018
Surveying the Customer Experience Technology Landscape Dec 6, 2017
Forget Bitcoin: Data Is the Prime Currency for Chief Digital Officers Oct 30, 2017
Machine Learning Ushers in a New Era of Customer Experience Oct 13, 2017
Are Your Customer Metrics Making an Impact? Sep 13, 2017