Lisa Loftis
CONTRIBUTING AUTHOR
Pittsburgh
COVERS
Customer Experience, Digital Marketing
Lisa Loftis is a thought leader on the SAS Best Practices team, where she focuses on customer intelligence, customer experience management and digital marketing. She is co-author of the book, Building the Customer Centric Enterprise. She can be reached at [email protected].
Please Note
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Lisa's Recent Articles
- Leap Into the Future: Shape Customer Journeys With Context Oct 17, 2019
- Decisioning – The Only Way to Accelerate Analytics to Value Sep 23, 2019
- Innovation and Alignment: A Customer Experience Leader’s Harmonic Convergence Aug 12, 2019
- Beyond the Campaign: Times They Are A-Changing for CMOs Jul 8, 2019
- The Data-Driven Organization Is an Endangered Species Jun 7, 2019
- Measure Twice, Act Infinitely – As if Your Customer Experience Depends on It May 6, 2019
- Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment' Apr 10, 2019
- Drawing a Line Between VoC, Customer Experience and Customer Analytics Mar 11, 2019
- The Age of Ask – Alexa, Are We There Yet? Feb 11, 2019
- Is Data Ethics an Oxymoron? Customers Don't Think So Jan 8, 2019
- IoT’s Impact on Customer Experience? Immediate, Significant, Unavoidable Nov 8, 2018
- The DX-CX Tech Conundrum: Where Does One End and the Other Begin? Oct 9, 2018
- Customer Analytics Under GDPR: What CMOs Need to Know Sep 7, 2018
- Gaining Customer Experience Insights: A New Twist on an Old(er) List Aug 14, 2018
- Customer Data Platforms: A Contrarian’s View Jul 9, 2018
- GDPR Compliance: Just Because You Don’t Have to Doesn’t Mean You Shouldn’t Jun 7, 2018
- Great Employee Experiences Beget Great Customer Experiences May 7, 2018
- The Future of Customer Experience Is AI: Are You Ready? Apr 9, 2018
- The GDPR Customer Data Management Action List: Ready, Set, Go Mar 7, 2018
- Transforming Listening Into Action: Fortifying Voice of Customer Programs Feb 9, 2018
- The Path to Customer-Centricity Lies in Dismantling Data Silos Jan 3, 2018
- Surveying the Customer Experience Technology Landscape Dec 6, 2017
- Forget Bitcoin: Data Is the Prime Currency for Chief Digital Officers Oct 30, 2017
- Machine Learning Ushers in a New Era of Customer Experience Oct 13, 2017
- Are Your Customer Metrics Making an Impact? Sep 13, 2017
- How Marketers Can Prepare for the GDPR Aug 28, 2017
- What Marketers Should Know About the GDPR Jul 14, 2017
- Assessing Your Digital Workplace Maturity: Where Do You Fit? May 2, 2017
- Leading Digital Transformation: Are You a Trailblazer or a Neophyte? Feb 1, 2017