Lisa is a Principal on the Global Customer Intelligence Team at SAS, where she focuses on customer intelligence, customer experience management and digital marketing. She is co-author of the book, Building the Customer Centric Enterprise.”
Feature
Customer Experience
Do You Have the Traits of a CX Leader?
Feature
Customer Experience
A Deep Dive on a Customer Experience Priority: Customer Understanding
Feature
Digital Marketing
TRUE: Marketers Should Have Seen This Coming
Feature
Digital Experience
The Perfect Storm Propels Personalization Into Must-Have Status
Feature
Digital Experience
Getting to the Heart of Data-Driven Experience Optimization
Feature
Customer Experience
Money and a Mandate Aren't Enough for Great Customer Experience