Lisa is a Principal on the Global Customer Intelligence Team at SAS, where she focuses on customer intelligence, customer experience management and digital marketing. She is co-author of the book, Building the Customer Centric Enterprise.”
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Customer Experience
CX Is Changing. Is Your Martech Changing With It?
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Customer Experience
Do You Have the Traits of a CX Leader?
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Customer Experience
A Deep Dive on a Customer Experience Priority: Customer Understanding
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Digital Marketing
TRUE: Marketers Should Have Seen This Coming
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Digital Experience
The Perfect Storm Propels Personalization Into Must-Have Status
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Digital Experience
Getting to the Heart of Data-Driven Experience Optimization