Pini Yakuel
CONTRIBUTING AUTHOR
New York City
COVERS
Customer Experience, Digital Marketing
Pini Yakuel, founder and CEO of Optimove, has more than a decade of experience in analytics-driven customer marketing, business consulting and sales. An entrepreneur, marketer and consultant, he enjoys the creativity of developing an innovative product and growing a business. He has an M.Sc. in Industrial Engineering and Management, Operations Research and a Bachelor of Science in Industrial Engineering, both from Tel Aviv University.
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Pini's Recent Tweets
Tweets by @pini_yakuelPini's Recent Articles
- 3 Predictions for the CDP Market in 2021 Jan 8, 2021
- Choosing Martech Solutions by the Data Value They Provide Oct 29, 2020
- Universal Events: Taking Triggered Marketing From Good to Great Sep 23, 2020
- Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged Jul 24, 2020
- How Discounts Affect Customer Lifetime Value Jun 4, 2020
- Understanding the CDP Landscape: Which Kind is Right for You? Jul 13, 2018
- 7 Top CRM Trends for 2017: A Look Ahead Jan 3, 2017
- Why You Can't Afford to Ignore Customer Marketing Nov 18, 2016
- Can Customer Surveys Advance What You Learn From Data? May 23, 2016
- Why Your Business Should Embrace Agile Marketing Apr 19, 2016