Raghuram Iyengar is the Miers-Busch W’1885 Professor and professor of marketing at the Wharton School and faculty director of Wharton Customer Analytics, the world’s preeminent academic research center focusing on the practice of data-driven business decision making. Professor Iyengar’s research interests are in the area of pricing and social networks and his teaching interests are in market research and analytics. He has an undergraduate degree in engineering from I.I.T. Kanpur, India and a PhD in marketing from Columbia University.
Why Marketers Should Embrace Consumer Privacy Regulations