Svetla Yankova

Svetla Yankova (@svetla_yankova) lives in Palo Alto, CA and holds a B.S in Computer Science from Sofia University. She works as the product marketing manager for Sitefinity – Telerik, a Progress Company. Svetla has always worked in the web content management industry and has previously held different positions in engineering, design and sales. Her work with Telerik began with pre- and post-sales consulting for customers, where she was able to focus on translating enterprise requirements into solutions. With a background in mathematics, Svetla is passionate about data-driven marketing as well as discovering and advocating better ways of how technology can address specific business questions. She is the author of the Data-Driven Marketing e-book.