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Your needs evolve, technology changes, vendors get acquired...something eventually inspires a change of content management platforms. But selecting a new system is only one step and likely not the most challenging one. Migrating your existing website and content, now that's another story.

This is what The Definitive Guide to Automating Content Migrations is all about.

The situation always varies, but you will likely face any number of challenges -- missing digital assets, low quality or inconsistent metadata, resources linking vs. embedding, invalid HTML content, the need to restructure content into new fields, etc.

And let's not forget that it's unlikely you are migrating static web pages.

Has Automated Content Migration Arrived?

Kapow Software has stepped-up claiming a new approach to migrating content. They say they can eliminate what's known as the Content Freeze.

After a detailed content inventory, they propose a three step approach to content migration. The process starts with extraction using their Extraction Browser, which can process dynamic HTML and extract data from Flash. From there it moves to transformation, and ends with loading the content into the new CMS.

They say their system works for all types of structured and unstructured content and have case studies showing exactly how Fortune 500 companies have successfully migrated more than 300,000 web pages.

The New Inventory, Extract, Map and Migrate Process

The tools look impressive during the demos. But extensive testing we've not yet done. So before you drink the Kapow Kool-Aid (and fork over the cash) make sure you dig into the details and run real tests. Their Definitive Guide to Automating Content Migration is a start.