Adobe is moving into the government cloud space.
What’s more, it's doing so with Adobe Experience Manager. The result is a set of solutions that many public users will already be familiar with — and should also provide other vendors in the space something to think about.
According to Adobe’sJohn Landwehr, Adobe public sector Chief Technical Officer, the product has a punch that its competitors don’t have. Landwehr told CMSWire that the Adobe offering is more than just cloud infrastructure. It’s an entire integrated solutions package, he said.
Adobe’s Public Ambitions
The new offerings, announced at Adobe’s 6th annual Adobe Government Assembly this week, are designed to improve the interaction between the public and government agencies and departments.
According to recent research by Adobe, 81 percent of consumers believe that government agencies should be using technology to improve the functionality of online services, but only 57 percent think that the government is innovative with their online experiences.
On the other side of the counter, public sector employees have similar thoughts. About 93 percent rate digital tools as imperative to achieving organizational goals, but only one third believing they actually have those resources.
Based on findings like this, it is hardly surprising that Adobe has focused as much on tools as infrastructure.
While Adobe only officially launched these tools yesterday, they are already being used in a number of agencies, presumably on a trial basis. According to a statement issued by Adobe, the New Mexico Department of Transportation (NMDOT) uses Adobe Experience Manager to deliver content to visitors, giving them real time updates on road conditions and construction projects. By restructuring their web content with Adobe, NMDOT reduced its web pages by more than 800 pages, Adobe claims.
Adobe Experience Manager (AEM) is an enterprise-grade web content management system with a wide array of features. With it, enterprises can organize and manage the delivery of creative assets and other content across digital marketing channels. Including web, mobile, email, social media and video.
With AEM Cloud Management, Adobe provides a service that promises to reduce the time and cost to provision, manage and meter AEM solutions. For government agencies obsessed with cost cutting, the promise of reduced costs and time to deployment should work like catnip.
Adobe’s Government Cloud
The government offerings, needless to say, are tweaked for public sector workers. According to Landwehr, the Adobe offering for government will transform the way content is created and delivered to government workers.
Central to these tools is AEM, which provides solutions for digital forms and documents, web and mobile content management, asset management and delivery, community development, and building, managing, and delivering mobile apps, Landwehr told us.
Other tools include the Adobe Creative Cloud, a Software-as-a-Service (SaaS) offering that gives users access to a collection of software developed by Adobe for graphic design, video editing, web development and photography.
It also comes with standard Adobe tools like Acrobat and EchoSign, virtual meetings and real time collaboration with Adobe Connect. "Adobe offers more than cloud infrastructure, and more than products – we’re offering a set of fully-integrated solutions for digital government, in both public and private cloud. Adobe provides tools that are open and compatible with many other systems,” Landwehr added.
The development of Adobe’s government cloud offerings is a direct response to user demand, Landwehr said, combined with a growing gap between technologies available to public and private sectors.
"Adobe hopes to equip government departments and agencies with the tools already being utilized in the private sector to transform how government engages with citizens,” he said.
Adobe plans to continue to develop solutions to allow government agencies access to more digital solutions.
There’s still a way to go yet before Adobe can fully exploit the public sector. At the moment it still hasn’t received crucial FedRAMP certification.
FedRAMP provides a standardized approach to security assessment, authorization and continuous monitoring for cloud products and services. Without it, penetration in the public sector market will be limited. Adobe is currently in the process of securing that certification and when it does ... the cloud’s the limit.
Title image from Adobe.