Independent analysts firm Ars Logica has released a new Compass Guide on the eZ Publish WCM platform from eZ Systems, putting the newest version 5 nearly on par with segment leaders Adobe CQ and SDL Tridion.
In such a detailed report, many reasons add up to the high praise eZ Publish 5 gets, but the newest update is a big part of the mostly positive review.
Publishers, Media + Entertainment Industries Benefit
As the name implies, eZ Publish is a nearly ideal WCM for publishers of all stripes. However, Ars Logica analyst Tony White makes a good case for any company that has the time and money to implement such a powerful system. In fact, for both technical and business users, as White calls them, this may be the biggest roadblock to installation.
Because of eZ Publish 5's extensive capabilities and features, it takes time and money to set up and train staff on how to run it right. White points out this is not uncommon for such systems, including Adobe or SDL, but that it is a potential roadblock for some.
Ideally, customers in the media, publishing, government and finance world would derive the most benefit from eZ Publish 5. But really, any company that needs to build highly interactive Web apps or seeks a robust, combined WCM-CXM platform would do well.
Additionally, eZ Publish 5 would be a great fit for any company seeking to maximize in-house and community based development to save money. eZ Publish also has a low price compared to how much functionality it offers, and that gives it high value for the money.
The biggest updates in eZ Publish are the full read and write REST API and the more scalable architecture.
Product Report Card for Business (non technical) Users
As IT buying opens up more to purchasing by non technical folks, companies like eZ Systems will be forced to speak a language those people can better understand. Unfortunately for eZ Systems, the company does seem to be suffering in this department, the report found.
eZ Systems does not have a CMO or even a functioning marketing department, the report found. That has so far made the company's foray into North America in particular a bit slower than otherwise may have been anticipated. In other words, it's a great product, but the company doesn't market itself well enough to grow its customer base among the less technical of buyers.
For those same people, eZ Publish ironically rates highest in what the report calls its marketing and sales tools. It scored 7.7 out of 10 in this category because of the presence and quality of its ability to improve sales, conversion rates and analyze online behavior among others.
Furthermore, eZ Publish 5 scored 7.6 out of 10 for its multi-site, multi-channel, multi-language capability. This score represents the average of eZ Publish's capabilities in this admittedly broad category. It refers to the product's ability to support multiple sites, deliver content to multiple devices and store, present and disseminate content into multiple languages.
There were two other categories on the business users report card where eZ Publish 5 did not score quite as high. They were usability (7.0/10) and market presence/viability (6.9/10). Key product strengths include:
- Robust developer toolkit
- Highly evolved publishing and multimedia solutions
- Excellent functionality-to-price ratio
- Suitability for CXM
Main limitations of the system were its limited market presence and labor intensity of implementation. For buyers at least, these limitations are not hidden, and the laborious nature of installation may or may not be a deal breaker for many companies. As to the limited market presence, eZ Publish could prioritize this and make a move to address its lack of marketing materials.
That really shouldn't be that hard given how prominent marketing has become in the digital age. Of course, it's up to the company to decide if it wants to devote itself to that end.