Articles
Tag: ux design
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Designing for Every Stage of the Customer Journey
Design plays a dynamic role throughout the customer journey. By adapting your approach to design to different stages, you can enrich the customer experience.
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9 Common Website Launch Mistakes and How to Avoid Them
Are you about to launch your organization's new website? Well, here are 9 tips to consider before launching that will ensure a smooth mistake-free roll out.
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The One Question All Start-Ups Must Answer
The best question a startup can ask itself is: Does this product solve real problems for real customers?
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What We Really Mean By ‘Clean Design’
Clean design typically means uncluttered, simple and more white space. But if you're removing elements that are useful for customers, you're doing it wrong.
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Why Doesn’t UX Get Fast Feedback and Iterate?
In the battle between fast and good, UX will choose good every time — and you should too.
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13 Must-Have User Experience (UX) Design Skills
With the need for user experience designers increasing, UX designers need to ensure they've got the skills necessary to stand out, in a competitive marketplace.
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Why Design Today Hinges on Deleting Experiences and Reading Minds
The more companies look for ways to be invisible, the more they’re standing out.
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How Design Thinking Can Help Improve Your Organization's Customer Experience
We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes.
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What is User Experience (UX) Design?
UX design is a critical part of any app or service. Here we look at what it is, the processes behind it, the tools used to deploy and some great examples.
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Thoughts on IBM’s New Design Thinking Approach
As a public relations counselor, I'm often charged with helping clients assess their current corporate positioning strategies and tap sources of innovation within their organizations. It’s with this in mind that I bring to your attention to IBM's plans to increase design thinking within the organization.
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You Can't Escape the Long Arm of Conway's Law
You already know about Moore's law and how it describes the miniaturization of chips. You may know about Goodheart's law and how it describes human behavior regarding quantitative metrics. Have you heard about Conway's law and how it is constantly clashing with your efforts to bring customer centricity to
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Put Yourself in the Customer's Shoes for Great UX Design
Too many companies approach design from their own point of view and too few really look at how customers actually use products, according to a report on user experience (UX) design.
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UX Litmus Test or Oxymoron? You Decide
Last month I intentionally wrote an article about a horrific experience working with a developer on a multi-disciplinary project. In doing so, I unintentionally inspired a fierce dialogue with one of my personal UX heroes -- Stephen Taylor (otherwise known as Anomalogue) that revolved around the concept of whether or
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