This morning, Google took yet another new project out of beta. Think Insights is an "information and resource hub for marketers" that features a smorgasbord of helpful tools and up-to-date studies, trends and videos.

The sections breakdown like this: 

  • Latest Insights: If you're short on time, Latest Insights is like a shortcut. The section provides the featured content of the day. 
  • Facts and Stats: This section is handy if you're looking for that last minute, semi-interesting data point or graph for your presentation. 
  • Research Library: A comprehensive database of Google's studies, videos and infographics, organized by topic.
  • Planning tools: Custom tools to help you gain consumer and marketing insights, including: Real time Insights finder (pictured below), mobile planet, search tools and display benchmark tools.
  • Thinking Ahead: What ideas will shape the future? Wouldn't you like to know. This section lists some of the emerging digital trends Google is watching.


Google Insights Finder

Knowledge is the Foundation 

Sounds like an idea someone should have had yesterday, right? The watering hole can be found under the new Think Insights page, which Google claims is forward-thinking and rooted in data. And while it sounds super handy, I personally wouldn't get used to its availability just yet. 

After all, Google's CEO Larry Page has been on a rampage lately, killing Google projects left and right. In September, a total of 10 initiatives were given the boot, and most recently we had to wave goodbye to Google Buzz. 

"We’ve never been afraid to try big, bold things, and that won’t change," insists Alan Eustace, Senior Vice President. "We’ll continue to take risks on interesting new technologies with a lot of potential. But by targeting our resources more effectively, we can focus on building world-changing products with a truly beautiful user experience."

Will Think Insights change the world? Maybe, but probably not anytime soon. There's till a ton of room for improvement. 

"Although we’ve made a lot of enhancements to Think Insights based on initial user feedback, we’re always trying to iterate and improve," wrote Google's Laura McClung

If you've got suggestions, throw them into the comments section below and let's get a conversation going.