Feature

HootSuite Extends Its Reach With App Directory

2 minute read
Jason Harris avatar

HootSuite is a popular professional Twitter client that is aimed at users who Tweet, use Facebook or Linkedin on behalf of organizations. HootSuite has become very popular those who manage communities or for Twitter power-users who maintain more than one account. In an effort to become even more pervasive and developer friendly, HootSuite has launched an App directory that lists tools and web services that extend the capabilities of HootSuite.

The App Directorywill serve as a platform and discovery method for 3rd-party developerswho have built services that leverage HootSuite in some way.  Also, theApp Directory will help community managers and businesses see innovativeand otherwise unknown ways of using existing tools with HootSuite.

Atlaunch, the App Directory has services such as YouTube, Flickr, Tumblrand Get Satisfaction applications. If you are a user ofHootSuite Pro or Enterprise, you can share, manage and upload tothese content sharing networks via HootSuite. 

hootsuite_app_directory.jpg
 

Specifically,YouTube inside HootSuite means that you can view videos, upload yourown, search for others and share videos to your social network. Also,with Flickr you can add multiple Flickr accounts and view, search, upload and share images across your social networks available withinHootSuite.

Learning Opportunities

Aggregating Your Social Web

If you are a socialmedia pro who spends all day in these services, the App Directory maysound interesting, but not critical. However, for business owners orthose who are doing social media/networking as a part of their jobs (see A Year in the Life of a Social Media Strategist),HootSuite and the App Directory will be a huge time saver. With the newfeature, all of the your social web presences are available for usewithin one online application.

For the casual social networkinguser, the HootSuite App Directory is a tangible use case of what can bedone with APIs, tying these disparate services together in agreat way.

Looking to Be in the Directory?

If you are a web developer who wishes to integrate a service into HootSuite, check out the HootSuite Help Desk.There you will find support and guidance for installing applicationsand adding streams. By integrating with the HootSuite dashboard, webdevelopers can take their service to a whole new audience with minimalcustom development.

Having an app in the App Directory might lead to new users that might not have been available at all before.