Articles
Tag: youtube
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Tracking YouTube Video Performance In Google Tag Manager
A look at Google's time-saving YouTube trigger for Google Tag Manager.
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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Big Tech in the Crosshairs
Leading digital companies are coming under fire for suspect business practices.
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12 Enterprise Brands Doing YouTube Marketing Right
Here we look at some of the top brands marketing on YouTube to get their message out. Take a look, take inspiration, and take action.
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Are You Really Reaching Customers With TV Ads?
Few people are tuning in to watch '60-style variety shows on TV these days — and just as few people are tuning in to watch your ads. Smart marketers are reexamining the role of TV in the digital
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Facebook or YouTube for the Best Video DX? #DXS15
Social media platforms and politicians share a common fate: At various times they’re pitted against each other. For politicians, that time is usually in a debate during an election. For social m
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How We Topped YouTube Search Results
The eight YouTube SEO tips that follow brought my company's videos to the top search position at YouTube for keywords such as “marketing automation,” “lead scoring” and “
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World Cup Website Hacked: Is Yours Vulnerable, Too?
Hacktivists have delivered on their promise to take down Brazil’s official World Cup website, effectively disrupting this year’s competition and adding significant weight to their ongoing
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Hacked! Attack of the DDoS Protection Services
DDoS attacks sabotage corporate websites to make them unavailable to legitimate visitors. Researchers at Incapsula, a cloud-based website security and performance service, said DDoS attacks are g
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How Hackers Can Use Facebook, Google to Crash Your Website
Watch your website — and this time, you have bigger threats than viral videos or suspected porn. Hackers can apparently exploit vulnerabilities in Facebook and Google to perform distributed deni
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Incapsula Names the Site Hackers Used in Major DDoS Attack
A few weeks ago, we told you how hackers used a novel technique to get thousands of online video viewers to unwittingly bombard a B2B website with junk traffic. Incapsula, a web security firm, said th
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Hackers Use Viral Videos to Attack B2B E-Commerce Site
You probably never thought about kittens, zombies and porn in the same breath — and the imagery gets even weirder if you throw the words "B2B e-commerce" into the mix. But everything i
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Xbox One Sells A Million, Microsoft Grapples with Social Media Backlash
Microsoft's new Xbox One console has been branded as the ultimate games and entertainment machine. The hard reality of those ambitious claims is now biting hard, as early buyers find poor gaming exper
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Social Media Briefs: YouTube Outage, Twitter Pulls a Plug, the Secret Lives of Pins
This week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin. Twitter Pulls Direct Messaging Initiative A few months ago,
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