Articles
Tag: youtube
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Why Marketers Should Be Thinking About YouTube Hashtag Optimization
YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out.
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Tracking YouTube Video Performance In Google Tag Manager
A look at Google's time-saving YouTube trigger for Google Tag Manager.
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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Big Tech in the Crosshairs
Leading digital companies are coming under fire for suspect business practices.
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12 Enterprise Brands Doing YouTube Marketing Right
Here we look at some of the top brands marketing on YouTube to get their message out. Take a look, take inspiration, and take action.
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Are You Really Reaching Customers With TV Ads?
Few people are tuning in to watch '60-style variety shows on TV these days — and just as few people are tuning in to watch your ads. Smart marketers are reexamining the role of TV in the digital age and making relevant budget modifications.
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Facebook or YouTube for the Best Video DX? #DXS15
Social media platforms and politicians share a common fate: At various times they’re pitted against each other. For politicians, that time is usually in a debate during an election. For social media platforms, that occurs when there's a growth in users and features. The latest social media debate involves YouTube and Facebook.
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How We Topped YouTube Search Results
The eight YouTube SEO tips that follow brought my company's videos to the top search position at YouTube for keywords such as “marketing automation,” “lead scoring” and “personalization.” 1. Metadata Name of the file -- While filling in metadata after you upload a video
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World Cup Website Hacked: Is Yours Vulnerable, Too?
Hacktivists have delivered on their promise to take down Brazil’s official World Cup website, effectively disrupting this year’s competition and adding significant weight to their ongoing global threats to use of computers and computer networks to promote political ends, This is no surprise, according to Incapsula, a cloud-based website security and
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Hacked! Attack of the DDoS Protection Services
DDoS attacks sabotage corporate websites to make them unavailable to legitimate visitors. Researchers at Incapsula, a cloud-based website security and performance service, said DDoS attacks are getting stronger, faster, bigger and smarter.
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How Hackers Can Use Facebook, Google to Crash Your Website
Watch your website — and this time, you have bigger threats than viral videos or suspected porn. Hackers can apparently exploit vulnerabilities in Facebook and Google to perform distributed denial-of-service (DDoS) attacks on target websites — and neither Internet giant seems overly concerned, according to the developer that alerted
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Incapsula Names the Site Hackers Used in Major DDoS Attack
A few weeks ago, we told you how hackers used a novel technique to get thousands of online video viewers to unwittingly bombard a B2B website with junk traffic. Incapsula, a web security firm, said the attack resulted from a persistent cross-site scripting (XSS) vulnerability on one of the
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Hackers Use Viral Videos to Attack B2B E-Commerce Site
You probably never thought about kittens, zombies and porn in the same breath — and the imagery gets even weirder if you throw the words "B2B e-commerce" into the mix.
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Xbox One Sells A Million, Microsoft Grapples with Social Media Backlash
Microsoft's new Xbox One console has been branded as the ultimate games and entertainment machine. The hard reality of those ambitious claims is now biting hard, as early buyers find poor gaming experiences, expensive in-game-content demands and issues with the TV and entertainment features.
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