Feature
Who says marketing automation solutions are only for large organizations? Pardot aims their cloud-based solution at the needs of the SMB market and the functionality just became a bit easier to use.
Email Marketing Made Easy
While Pardot's marketing automation solution is about more than email marketing, that is a component that many SMBs use heavily. So Pardot has made some enhancements to this capability in its Winter 2012 product release.
For starters, there's a new email builder on tap:
Pardot Email Template
The first thing you will notice is that visually, this editor is easier to understand and work with. You can mark sections of your email as header, footer, sidebar and customize each with a few clicks. This latest update offers 36 new out of the box layout templates as well, so you don't have to start from scratch.
Don't Forget Those Forms
Forms are another popular lead generation tool and Pardot has added a new Form Builder to make that process much easier.
Learning Opportunities
Webinar
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
On demand
AI for Marketers: Optimize Personalization Across the Funnel
Understand the benefits of utilizing AI across your entire marketing stack
Webinar
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Pardot Form Builder
Using the Form Builder you can set form fields during the form creation process and you can use fields that forms, customizing them as required.
Finally, along with the new Email and Form Builders, Pardot has launched the Pardot Now training program with a number of new courses to help you get up to speed on Pardot's solutions and how they can help you improve your own marketing processes.
Ease and simplicity are key to getting marketers to use these tools. They need to act and react quickly to what's happening in their markets today. Tools like these will go a long way to help.
