Articles
Tag: pardot
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Sitecore Updates DXP, Commerce Platforms, Drift Launches Prospector and More News
Sitecore came out with a big release last week, updating its digital experience platform and its commerce offering, Drift launches Prospector and more CX news.
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Salesforce's Major Outage Reinforces Pitfalls of Cloud Software World
Salesforce Pardot users suffered a major software outage on May 17 that lasted for days. Here are the lessons learned.
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Salesforce Brings Its AI-Powered Einstein to ABM
The audience at the Paris stop of Salesforce's World Tour got a surprise this morning when Alex Dayon, president and Chief Product Officer Salesforce, unveiled Einstein Account Based Marketing (Einstein ABM). It’s not a product per se, but an orchestration of several Salesforce product capabilities, some existing, some new, with
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Salesforce Pardot Adds to the B2B Marketer's Tool Kit
Pardot Engagement Studio mashes up B2B sales and marketing data points
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'We Rule B2B Marketing Automation, We're Salesforce'
Salesforce officials are confident about their marketing technology. "The thing that distinguishes us most is that we're Salesforce," said Adam Blitzer, senior vice president and general manager for Salesforce Pardot. When you work on the massive CRM platform that is Salesforce, it's OK to be a little confident.
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Why Cirrus Insight's Gmail-Salesforce Integration Is Hot
More than a few pairs of eyes are on Cirrus Insight, the Laguna Hills, Calif., CRM app developer that integrates Salesforce with Gmail. Nearly 7,300 pairs of eyes, to be precise. We know. Our last two pieces on the 13-employee provider -- our Nov. 26 piece, Cirrus Insight to Unite Salesforce, Gmail on Mobile Devices and our Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail piece on
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Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail
Cirrus Insight claimed it broke the mold in 2011 when it integrated Salesforce with Gmail. Last fall, Cirrus, which had been working on a mobile app to bring Salesforce features to the smartphones and tablets of Gmail users, announced integration with Conga, a popular Salesforce document builder.
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What the Responsys Acquisition Means for Oracle, Digital Marketing
What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire. The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.
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Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua
Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.
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B2B Marketers Still Tepid on Social #DF13
While Salesforce and other sales and marketing oriented businesses want marketing to become more social, the demand just isn't there yet in the B2B space. In the consumer world, it's a different story.
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Salesforce ExactTarget Deal Reactions, the Day After
We've put together some of the most salient bits of reaction we could get our mitts on.
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Mobile App of the Week: Marketing Automation with Pardot
This month at CMSWire our focus is on improving web experiences with the help of marketing automation, so we thought we'd take a look at one marketing automation platform with a mobile app. This is our first Mobile App of the Week for February -- Pardot for the iPhone.
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ExactTarget Acquires Marketing Automation Provider Pardot for US$95.5m
Is this the beginning of the consolidation of vendors in the digital marketing arena? ExactTarget has acquired not only Pardot for the hefty sum of US$ 95.5 million, but also it also picked up iGoDigital for predictive analytics. Redefining Marketing Automation That's what ExactTarget says it is doing by bringing
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Marketing Automation Provider Pardot Upgrades Platform for Personalized Web Experience
B2B marketing automation provider Pardot has upgraded its platform with features that it said makes sales initiatives easier. Zach Bailey, Pardot vice president of products, said in a statement that sales and marketing executives, in order to hit their numbers, “need enriched campaigns, tools that simplify campaign creation, and even
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