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Salesforce.com (news, site) acquired social media monitoring platform Radian6 this March, but the US$ 326 million deal was lacking a mobile app that would address the growing needs of an increasingly-mobile workforce and enterprise. With this, Salesforce has today announced the launch of an iOS application for Radian6, available on the iPhone, iPad and iPod touch.

Social Business On the Go

Radian6's new app will let users monitor and analyze relevant conversations in various social media, and engage with the audience when necessary. The app mirrors the web-based Radian6 platform's user interface in a mobile-optimized fashion, which means users can also implement advanced filtering and analytics functionalities, much like with the web application, but with the refinements of a touch-screen interface.

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Radian6 social analytics and engagement platform on iPhone

With Radian6 for iOS devices, users can setup summary stacks to get a view of the big picture, or setup specific listening stacks to monitor focused areas of one's Radian6 profile. These can be filtered according to media type, tags, keywords, date range, user assignments and other fields. The mobile application offers the following features, among others:

  • View conversation threads;
  • Route posts to the appropriate social network;
  • Comment on existing posts and join in on the conversation; and,
  • Post messages to personal or group feeds.

Engage and Collaborate Right on Your Smartphone or Tablet

Managers can use Radian6's app for Apple iDevices to assign tasks to colleagues. In return, team members can respond to messages through various media, such as Twitter, blog comments, posts or other social networks, where applicable, thereby collaborating using one single platform and app.

Salesforce.com -- which has just posted a record quarterly revenue of US$ 546 million -- intends Radian6 to bring about a closer integration between social engagement and CRM. Radian6's iPhone app adds the mobile dimension into the picture, making customer engagement accessible and persistent, even while on-the-go. Radian6 for the iPhone, iPad and iPod touch is a free download from the iTunes App Store, and is intended for users who already have a Radian6 account.