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Our focus on Customer Experience drove some thought-provoking discussions this week. For example, did you know that content is the fuel for your e-Commerce engine? Or that in order to provide the best content to a user, your recommendation engines should look at real-time data?
For those looking to launch a new CXM initiative, there's no place to start like a healthy audit of what you've got today. Here's how to conduct a website content audit.
Join us next week Wednesday, October 26th for our monthly Tweet Jam. The topic is the three C's of Customer Experience: Content, Community and Commerce. Checkout the questions and panelists in advance.
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