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This Week: IBM Targets Web Experience Management + Mobile Customer Service

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Customer Experience Management (CXM) is top of mind for many organizations trying to understand how to best reach customers and prospects. Some may be looking at mobile solutions to support better customer service. Others are looking at how web standards can help the mobile experience.

IBM's view? It's a balancing act with a number of moving parts that you need to carefully orchestrate. Mobile, social, context, analytics -- all play a critical role.

Stay with us this month as we dive deeper into the Mobile Customer Experience, including our upcoming #CXMChat Tweet Jam on May 23rd.

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About the Author
Barb Mosher Zinck

Barb worked for CMSWire from November 2007 through October 2013. She has over 10 years’ experience as an IT solutions architect focusing on content management and enterprise collaboration. Connect with Barb Mosher Zinck:

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