How Much Should Leads Cost?
Marketers are always asked this question, and their answers are never the same, according to a panel at Lead Generation Summit 2013. And at this same event Adobe explained how they raised conversions 500%.

B2B Marketing Needs a Strategy
Having strategies when launching content marketing campaigns are essential — something we've all probably learned first-hand and something the latest B2B Content Marketing survey tells us. 

Social Business Match: Dropbox vs. SharePoint
Simple yet unsecure, Dropbox has gotten the nod from many businesses, something that IT personnel and SharePoint champions will undoubtedly argue against

Overloaded Millennials
Even in the age of digital reliance, some Millennials are feeling the stress of an information overload.

Too Risk Averse for Big Data?
Privacy and other risks could be a negative influence in your company and inhibit you from seizing the opportunities presented by Big Data.

Key Considerations in Content Migration
During a content management system migration, you ultimately want a journey from "old” to “new” that is smooth, quick and doesn't come with a loss of sleep.

Forrester Report: The Multi-Channel Marketing Mandate
Evolve your marketing strategies to keep up with today's customers. 
> Download the Report

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