Feature
Web Experience Focus in 2013
In 2012 the focus was on mobile. This year, digital marketers need to think beyond mobile to multichannel.
But that's only the start of how Web Experience Management will evolve this year -- social and contextual analytics will also be key technologies in today's customer experience technologies.
Tech is fun, but we mustn't forget the 3 C's of Customer Experience Management.
Tweet Jam Time Again!
We're kicking off the new year with a look at the Customer Life Cycle. Join us January 23rd at 1pm ET, 9am PT as we discuss how organizations define their customer life cycles and the tools/strategies they use. Stay tuned for more details.
To get you started, check out this example of a company that saw the importance of customer service in the customer life cycle.
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