Most web and cloud giants are always after more efficient ways of processing their data. So what magic does Ubalo have that excited Twitter enough to snap up the company more or less out of the blue? 

Scale for the Cloud

Founded in 2011, Ubalo's original aim was to provide a place for your code to run in the cloud without the need for major service calls, rewrites or setting up of virtual machines. If that's the technology that Twitter has acquired, then it should make it easier for the company to scale its own vast databases and the engines behind the hundreds of millions of daily tweets. 

If the company has moved on to something similar but more data focused, then it could help improve analysis of the tweet stream, for local and global trends for example. Or, help link related topics that aren't easily searched for together. With the company's name meaning 'counting' something crunchy is certainly going on. 

While this acquisition is likely to make less of a difference to users than the recent push for two-factor authentication on Twitter, or its many other recent announcements, it could help put an end to those fail whales (which have been fewer in number recently, or is it just us). It could also help the company, and third-parties, in analysis of tweets or be perhaps of use in future Twitter services. 

Small but Powerful

Ubalo, founded by Jacob Mattingley and Ian Downes, only had four members of staff on its site page, and as fans of Ruby and BSD, they certainly know their way around the back of systems. Details of the deal haven't been published but the four seem likely to end up in Twitter's leviathan back-end operation. 

Hopefully, they won't just vanish into the machine and we'll hear something interesting about what they're up to. Twitter has yet to comment on the deal, but for now the micro-post machine pushes onward, with the recent @music service, probably just the tip of the iceberg.