Feature
Social media management firm Sprinklr announced today that it has bought TBG Digital, a company that considers itself a pioneer of corporate advertising on Facebook and Twitter. The move is designed to amplify Sprinklr’s reach across social media and will add an estimated 100 new employees to its 400-person global roster, according to a written release published by Sprinklr.
Increasing Its Range
What the acquisition means for Sprinklr clients is that the company will now be able to better meet a complete range of their social media advertising needs, whether they are paid, owned or earned, said Sprinklr CEO Ragy Thomas. “With Sprinklr, you can now manage all aspects of your social investment and deliver a consistently great experience across every paid, owned, and earned social touchpoint,” he said.
Company heads said that the move will help them increase customer reach across different types of social media content, plan cohesive social media campaigns and get a clearer picture of how well their advertising initiatives are actually paying off.
Learning Opportunities
Webinar
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
On demand
AI for Marketers: Optimize Personalization Across the Funnel
Understand the benefits of utilizing AI across your entire marketing stack
Webinar
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
The companies didn’t release the details of the acquisition, however they did say that Sprinklr will now serve more than 650 enterprise brands, and process more than $100 million a year in media spending. Its clients include companies including Intel, Virgin America and Dell and support more than 20 social platforms and customer data sources, according to Sprinklr.
This acquisition follows Sprinklr’s purchase of social analytics firm Dachis Group in February.
