Online storage service Dropbox has been trying, with limited success, to target its offerings at businesses. Now, the company is moving forward on that front, with a name change for its business service and the addition of single sign-on (SSO) capability.

The service, which had been Dropbox for Teams, is now simply called Dropbox for Business, thus clarifying that the intention is not just groups of people but groups of people in business. The company has said that more than two million businesses and 95 percent of Fortune 500 companies are using Dropbox.

Single Sign-On

In a posting Wednesday on its Dropbox Blog, the company’s Sheila Vashee wrote that, “ever since we launched the new admin console for teams using Dropbox at work, the name ‘Dropbox for Teams’ started to feel a size too small.”

In February, the company released a redesigned admin console and new sharing controls to aid in the management of groups. The new tools allowed for viewing recent activity and linked devices for each team member, and enhanced controls for setting access levels, among other functions.

With single-sign on, a user who has signed into a central identity provider, such as Active Directory, can now access Dropbox without a separate sign-on. The company has been working with identity provider partners Ping Identity, Okta, OneLogin, Centrify and Symplified, and it supports the industry-standard Security Assertion Markup Language or SAML.

from Dropbox for Business blog.png
From the Dropbox for Business blog

Box Versus Dropbox

Although several online storage services, such as Google Drive or Microsoft SkyDrive, are being used by businesses, one of Dropbox’s biggest competitors in the business market is the enterprise-oriented Box. Box, for instance, already has single sign-on, and has been steadily rolling out a series of new business-oriented functionalities.

Dropbox’s episodes of security lapses may cause concern for some businesses. In 2011, it accidentally allowed a vulnerability into its authentication process, such that outsiders could gain unauthorized access to user accounts. And last August, username/password lists hacked from other sites resulted in spam being sent to Dropbox users and unauthorized access to user accounts. Dropbox has since implemented new security measures, such as two-factor authentication.

But Box also suffered an embarrassing incident earlier this year, when it offered a US$ 10,000 partial refund to the Massachusetts Convention Center Authority after it was unable to sync documents on worker desktops with its storage, because of the agency’s firewall. To add insult to injury, the Authority instead installed Dropbox.