Articles
Tag: branding
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'Positioning for Advantage': A Blueprint to Grow Brand Value
A new book by Kimberly Whitler argues companies should place as much emphasis on branding as on creation of the product or service they sell.
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What Is Customer Loyalty and Retention (And 3 Tips for Improvement)
Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things.
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What Brand Marketers Can Learn From Personal Brands
It doesn’t matter if you’re a massive corporation or a lone individual, you always want to consider your brand.
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4 Ways Sustainability Affects the Customer Experience
When sustainability becomes part of a brand’s culture, it becomes a point of differentiation, a core value, and it has a large impact on customer perception.
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Where Does Competitive Response Fit in Your Marketing Strategy?
Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.
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Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising.
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Does Your Brand's Voice Connect With Your Customers?
The personality that is infused into a brand’s communications is often counter to the message the brand is trying to get across.
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Is Your Website Designed With Customer Experience in Mind?
Explore the six factors that can facilitate an exceptional customer experience through a brand’s website.
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Social Media Hashtags: Protecting Your Brand's Reputation and Trust
Don't let a poor hashtag choice ruin your organization's reputation and trust. What brands can do to ensure they get the most from social media hashtag use.
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Dot-Com or Bust: Why Nobody Cares About Your Domain Name Extension
With the emergence of popular domain extension alternatives, such as .co, .io, .app and others, many are wondering if a domain extension matters any longer.
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How to Build B2B Trust Through Content
Brand trust is big in the B2B space. When customers trust a brand, they are likely to do more business with the brand even and may become loyal brand advocates.
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Using Social Media To Build Human Connections With Your Customer
Your customers crave a human connection. Is your business delivering? We asked experts for thoughts on creating better customer relationships via social media.
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Does Your Brand Experience Align With Your Customer Experience?
Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers.
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How to Keep Gig Workers Loyal
Part-time and contract workers are a growing segment of the workforce. Just because they're not sticking around doesn't mean you can ignore their loyalty.
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