Articles
Tag: branding
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Using Social Media To Build Human Connections With Your Customer
Your customers crave a human connection. Is your business delivering? We asked experts for thoughts on creating better customer relationships via social media.
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Does Your Brand Experience Align With Your Customer Experience?
Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers.
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7 Ways to Ensure Your Social Presence Improves Your Customer Experience
Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
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Written, Audio, or Visual: What Type of Content Should Your Business Create?
We’ve asked marketing experts which types of content brands should create and how they can formulate an effective content strategy.
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6 Social Media Best Practices for Brands
We’ve asked social media experts for their take on social media posting, whether too much content is detrimental and best practices they recommend.
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Do You Still Need to Brand Your Intranet?
Branding still matters for intranets, but many argue that it's features and agility that matter more.
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A Better Approach to On-Demand Video on LinkedIn
To succeed on LinkedIn, entrepreneur Michaela Alexis urges people to be three things: relatable, conversational and helpful.
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Building Customer Trust: Actions Speak Louder Than Words
As consumers become more skeptical of advertising and the claims that brands make, it’s becoming more challenging for companies to build customer trust.
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Do We Still Need Brand Mascots?
Mascots punctuate the brand promise: they are “spokespersons” for that promise and they help customers and prospective buyers remember the promise.
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10 Tips to Maximize Your LinkedIn Organic Reach
Experts offer their best tips on how to maximize your organization's organic audience on the LinkedIn platform.
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Branding Doesn't Have to Be Propaganda
Your branding is your usefulness. Every time a customer can find something quickly and easily, that’s branding. Great customer service is branding.
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Why Brand Awareness Matters
You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts.
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3 Tips For a Successful Rebrand
Rebranding is critical, and underplanning it can result in a loss of business continuity and success. Here are three steps to help you get it right.
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The Art of Naming Things: How Words Impact Brand
Here’s a look at what makes a great brand name, including some successful examples and at least one fail.
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