Articles
Tag: branding
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The Art of Naming Things: How Words Impact Brand
Here’s a look at what makes a great brand name, including some successful examples and at least one fail.
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Why Would Anyone Believe Your Brand?
Normally, marketers aren’t incentivized to think in terms of fact and falsehood, truth and mistruth, conviction and skepticism. That should change.
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Tips to Better Manage Your Marketing Budget
How big is your marketing budget? Should it be larger? Smaller? Invested more intelligently? We ask the experts.
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LinkedIn Live: Everything You Need to Know
LinkedIn Live is here, and there are a myriad of ways you can leverage this new feature to develop your LinkedIn marketing strategies.
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B2B Customer Experience Fundamentals: Your Product Description
If you asked everyone in your company to describe your company's product, would they give the same answer?
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4 Ways to Improve Brand Loyalty
Consumers are likely to switch between brands if provoked, but the evidence also suggests that winning customer loyalty is still possible.
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Doing Right by Doing Good: Digital Policies for Successful Brand-Nonprofit Partnerships
Digital policies should include a step-by-step process for working with a brand/nonprofit to develop a mutually beneficial marketing campaign.
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6 Cost-Effective Marketing Tactics for Bootstrapped SaaS Startups
As a SaaS startup, funds can be an issue, particularly when it comes to marketing. Here are a few cost-effective marketing tactics to stretch the dollar.
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The Symbiotic Relationship Between CX and Loyalty
When you talk about loyalty and customer experience, organizations need to realize that it's a moving target, not a silver bullet.
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Branding Manipulation
People are growing immune to manipulation by brands. Old branding controlled the journey. New branding supports it.
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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How to Protect Brand Integrity in a Global Market
How global businesses can strike a balance between brand integrity and content localization.
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Toxic Branding and How to Counteract It
People are less gullible and less likely to give money to brands that are ruining the environment and people's health. Brands should take note.
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5 Brands That Made the Most out of Marketing Global Events
Wondering how to capitalize on buzz around a global event? Here's how five companies used global events to market products and grow brand awareness.
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