Articles
Tag: branding
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Building Customer Trust: Actions Speak Louder Than Words
As consumers become more skeptical of advertising and the claims that brands make, it’s becoming more challenging for companies to build customer trust.
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Do We Still Need Brand Mascots?
Mascots punctuate the brand promise: they are “spokespersons” for that promise and they help customers and prospective buyers remember the promise.
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10 Tips to Maximize Your LinkedIn Organic Reach
Experts offer their best tips on how to maximize your organization's organic audience on the LinkedIn platform.
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Branding Doesn't Have to Be Propaganda
Your branding is your usefulness. Every time a customer can find something quickly and easily, that’s branding. Great customer service is branding.
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Why Brand Awareness Matters
You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts.
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3 Tips For a Successful Rebrand
Rebranding is critical, and underplanning it can result in a loss of business continuity and success. Here are three steps to help you get it right.
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The Art of Naming Things: How Words Impact Brand
Here’s a look at what makes a great brand name, including some successful examples and at least one fail.
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Why Would Anyone Believe Your Brand?
Normally, marketers aren’t incentivized to think in terms of fact and falsehood, truth and mistruth, conviction and skepticism. That should change.
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Tips to Better Manage Your Marketing Budget
How big is your marketing budget? Should it be larger? Smaller? Invested more intelligently? We ask the experts.
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LinkedIn Live: Everything You Need to Know
LinkedIn Live is here, and there are a myriad of ways you can leverage this new feature to develop your LinkedIn marketing strategies.
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B2B Customer Experience Fundamentals: Your Product Description
If you asked everyone in your company to describe your company's product, would they give the same answer?
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4 Ways to Improve Brand Loyalty
Consumers are likely to switch between brands if provoked, but the evidence also suggests that winning customer loyalty is still possible.
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Doing Right by Doing Good: Digital Policies for Successful Brand-Nonprofit Partnerships
Digital policies should include a step-by-step process for working with a brand/nonprofit to develop a mutually beneficial marketing campaign.
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6 Cost-Effective Marketing Tactics for Bootstrapped SaaS Startups
As a SaaS startup, funds can be an issue, particularly when it comes to marketing. Here are a few cost-effective marketing tactics to stretch the dollar.
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