Articles
Tag: branding
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5 Brands That Made the Most out of Marketing Global Events
Wondering how to capitalize on buzz around a global event? Here's how five companies used global events to market products and grow brand awareness.
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Building a Culture that Attracts Generation Z
Gen Z is about to enter the workforce and they've had the internet and technology since birth. Here is what you can do to ensure your culture is ready for them.
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How Brands Can Repair a Battered Online Reputation
In today's world of 24 hour news and social media, a reputation tarnishing incident could happen to any organization. Here is a look at how brands can respond.
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8 Considerations When Branding Your Chatbot
Chatbots are moving to the front line of customer service and support. Here are 8 things to consider to get your branding right.
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Pinterest Marketing: 11 Software Companies Doing It Right
Pinterest marketing is often overlooked by enterprise brands, but these software companies are investing time and money into the growing social network.
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Glympse, ProoV, Vainu: What's in a Name?
We continue our "What's in a Name?" series today with prooV, Vainu and Glympse. One was born out of frustration with running proof of concepts, one named its company with the help of an app and one sees its name as an excuse to use a "cute animal
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Queen Latifah Shares the Crown Jewels of Branding at Marketo Summit
All hail the queen — award-winning singer, actress and producer Queen Latifah, who made the following royal decree in her Marketo Summit keynote to a roomful of marketers: Know thyself. Stay connected to who you are. And that’s real talk.
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5 Strategies to Achieve Better Brand Recognition
While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. McKinsey research suggests media fragmentation and product proliferation leads consumers to limit the number of brands they consider at
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The Surreal, Crazy World of Branding
After a long time spent working with various kinds of organizations, I have consistently found the branding department to be the craziest, most surreal and most disconnected from anything remotely approaching reality.
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3 Customer Experience Success Factors That Will Shape Your Brand Strategy
We're now in an era where customer experience plays a significant role in the success of a brand.
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Google Bites Into Apple in Global Top Brand Rankings
Google has displaced Apple as the world's most valuable brand to retake a spot it last occupied in 2011. Amazon, AT&T, Microsoft, Samsung Group, Verizon, Walmart, Facebook and the Industrial and Commercial Bank of China (ICBC) also rank among the Top 10 brands on the planet.
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Take a Break From the Marketing Action to Think About Strategy
One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place first.
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9 Ways to Grow Your Brand Online, Like The Pros
I never understood the importance of brand until I saw brand in action. In many cases I believed having the best product and experience was enough and brand was just a name, something that came with a nice logo. I was wrong. A great brand represents an entire experience.
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The Colin Kaepernick Experiment: A Cautionary Tale of Branding
Football player Colin Kaepernick, the sometimes quarterback for the San Francisco 49ers, made a bold social statement in August when he refused to rise for the national anthem at the start of an NFL game.
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