Articles
Tag: branding
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Doing Right by Doing Good: Digital Policies for Successful Brand-Nonprofit Partnerships
Digital policies should include a step-by-step process for working with a brand/nonprofit to develop a mutually beneficial marketing campaign.
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6 Cost-Effective Marketing Tactics for Bootstrapped SaaS Startups
As a SaaS startup, funds can be an issue, particularly when it comes to marketing. Here are a few cost-effective marketing tactics to stretch the dollar.
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The Symbiotic Relationship Between CX and Loyalty
When you talk about loyalty and customer experience, organizations need to realize that it's a moving target, not a silver bullet.
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Branding Manipulation
People are growing immune to manipulation by brands. Old branding controlled the journey. New branding supports it.
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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How to Protect Brand Integrity in a Global Market
How global businesses can strike a balance between brand integrity and content localization.
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Toxic Branding and How to Counteract It
People are less gullible and less likely to give money to brands that are ruining the environment and people's health. Brands should take note.
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5 Brands That Made the Most out of Marketing Global Events
Wondering how to capitalize on buzz around a global event? Here's how five companies used global events to market products and grow brand awareness.
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Building a Culture that Attracts Generation Z
Gen Z is about to enter the workforce and they've had the internet and technology since birth. Here is what you can do to ensure your culture is ready for them.
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From Broadcasting to Engagement: My Twitter Journey, in 3 Phases
A look at how my use of Twitter has adapted and evolved.
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How Brands Can Repair a Battered Online Reputation
In today's world of 24 hour news and social media, a reputation tarnishing incident could happen to any organization. Here is a look at how brands can respond.
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8 Considerations When Branding Your Chatbot
Chatbots are moving to the front line of customer service and support. Here are 8 things to consider to get your branding right.
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Pinterest Marketing: 11 Software Companies Doing It Right
Pinterest marketing is often overlooked by enterprise brands, but these software companies are investing time and money into the growing social network.
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6 Tips For Building a Great Personal Brand
In the tech and marketing job markets if you aren't actively building your online presence or brand than you are putting yourself at a distinct disadvantage.
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