Tag: branding

Parrotheads and Margaritaville: A Case Study in Lifestyle Brand Building

Is Your Brand Effectively Marketing With YouTube?

Marketing Messages Must Stand Out in Twitter's 'Sea of Same'

Great Brands Respect Their Customers: 3 Rules to Keeping it Authentic

CX Decoded Podcast: Are Customers Truly Connected to Your Brand?

This Brand Is Your Brand: Or Is It?

How Has Brand Culture Changed in the Post-COVID World?

5 Questions to Ask in Building a Customer Experience Strategy for 2022

B2B Marketing Fundamentals: Company and Product Names and Descriptions

'Positioning for Advantage': A Blueprint to Grow Brand Value

What Is Customer Loyalty and Retention (And 3 Tips for Improvement)

What Brand Marketers Can Learn From Personal Brands