Articles
Tag: branding
-
Does Your Brand's Voice Connect With Your Customers?
The personality that is infused into a brand’s communications is often counter to the message the brand is trying to get across.
Continue reading...
-
Is Your Website Designed With Customer Experience in Mind?
Explore the six factors that can facilitate an exceptional customer experience through a brand’s website.
Continue reading...
-
Social Media Hashtags: Protecting Your Brand's Reputation and Trust
Don't let a poor hashtag choice ruin your organization's reputation and trust. What brands can do to ensure they get the most from social media hashtag use.
Continue reading...
-
Dot-Com or Bust: Why Nobody Cares About Your Domain Name Extension
With the emergence of popular domain extension alternatives, such as .co, .io, .app and others, many are wondering if a domain extension matters any longer.
Continue reading...
-
How to Build B2B Trust Through Content
Brand trust is big in the B2B space. When customers trust a brand, they are likely to do more business with the brand even and may become loyal brand advocates.
Continue reading...
-
Using Social Media To Build Human Connections With Your Customer
Your customers crave a human connection. Is your business delivering? We asked experts for thoughts on creating better customer relationships via social media.
Continue reading...
-
Does Your Brand Experience Align With Your Customer Experience?
Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers.
Continue reading...
-
7 Ways to Ensure Your Social Presence Improves Your Customer Experience
Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
Continue reading...
-
Written, Audio, or Visual: What Type of Content Should Your Business Create?
We’ve asked marketing experts which types of content brands should create and how they can formulate an effective content strategy.
Continue reading...
-
6 Social Media Best Practices for Brands
We’ve asked social media experts for their take on social media posting, whether too much content is detrimental and best practices they recommend.
Continue reading...
-
Do You Still Need to Brand Your Intranet?
Branding still matters for intranets, but many argue that it's features and agility that matter more.
Continue reading...
-
A Better Approach to On-Demand Video on LinkedIn
To succeed on LinkedIn, entrepreneur Michaela Alexis urges people to be three things: relatable, conversational and helpful.
Continue reading...
-
Building Customer Trust: Actions Speak Louder Than Words
As consumers become more skeptical of advertising and the claims that brands make, it’s becoming more challenging for companies to build customer trust.
Continue reading...
-
Do We Still Need Brand Mascots?
Mascots punctuate the brand promise: they are “spokespersons” for that promise and they help customers and prospective buyers remember the promise.
Continue reading...
