Articles
Tag: branding
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The Symbiotic Relationship Between CX and Loyalty
When you talk about loyalty and customer experience, organizations need to realize that it's a moving target, not a silver bullet.
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Branding Manipulation
People are growing immune to manipulation by brands. Old branding controlled the journey. New branding supports it.
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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Toxic Branding and How to Counteract It
People are less gullible and less likely to give money to brands that are ruining the environment and people's health. Brands should take note.
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5 Brands That Made the Most out of Marketing Global Events
Wondering how to capitalize on buzz around a global event? Here's how five companies used global events to market products and grow brand awareness.
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Building a Culture that Attracts Generation Z
Gen Z is about to enter the workforce and they've had the internet and technology since birth. Here is what you can do to ensure your culture is ready for them.
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How Brands Can Repair a Battered Online Reputation
In today's world of 24 hour news and social media, a reputation tarnishing incident could happen to any organization. Here is a look at how brands can respond.
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8 Considerations When Branding Your Chatbot
Chatbots are moving to the front line of customer service and support. Here are 8 things to consider to get your branding right.
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Pinterest Marketing: 11 Software Companies Doing It Right
Pinterest marketing is often overlooked by enterprise brands, but these software companies are investing time and money into the growing social network.
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Glympse, ProoV, Vainu: What's in a Name?
We continue our "What's in a Name?" series today with prooV, Vainu and Glympse. One was born out of frustration with running proof of concepts, one named its company with the help of an app and one se
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Queen Latifah Shares the Crown Jewels of Branding at Marketo Summit
All hail the queen — award-winning singer, actress and producer Queen Latifah, who made the following royal decree in her Marketo Summit keynote to a roomful of marketers: Know thyself. Stay con
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5 Strategies to Achieve Better Brand Recognition
While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their
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The Surreal, Crazy World of Branding
After a long time spent working with various kinds of organizations, I have consistently found the branding department to be the craziest, most surreal and most disconnected from anything remotely app
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3 Customer Experience Success Factors That Will Shape Your Brand Strategy
We're now in an era where customer experience plays a significant role in the success of a brand. But how do those of us tasked to provide customer experience (CX) — CMOs, brand strategists and
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