Articles
Tag: branding
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Great Brands Respect Their Customers: 3 Rules to Keeping it Authentic
Today’s consumers are spending consciously and increasingly seeking out brands that actively support causes that align with their own personal values.
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CX Decoded Podcast: Are Customers Truly Connected to Your Brand?
In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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This Brand Is Your Brand: Or Is It?
Does a brand still own a product after purchase?
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How Has Brand Culture Changed in the Post-COVID World?
Now that vaccinations are commonly available and lockdowns are rare, how has brand culture changed in the post-COVID world?
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5 Questions to Ask in Building a Customer Experience Strategy for 2022
All of a company’s CX efforts, from different programs to team building to execution, start with it’s CX strategy.
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B2B Marketing Fundamentals: Company and Product Names and Descriptions
Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive.
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'Positioning for Advantage': A Blueprint to Grow Brand Value
A new book by Kimberly Whitler argues companies should place as much emphasis on branding as on creation of the product or service they sell.
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What Is Customer Loyalty and Retention (And 3 Tips for Improvement)
Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things.
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What Brand Marketers Can Learn From Personal Brands
It doesn’t matter if you’re a massive corporation or a lone individual, you always want to consider your brand.
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4 Ways Sustainability Affects the Customer Experience
When sustainability becomes part of a brand’s culture, it becomes a point of differentiation, a core value, and it has a large impact on customer perception.
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Where Does Competitive Response Fit in Your Marketing Strategy?
Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.
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Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising.
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Does Your Brand's Voice Connect With Your Customers?
The personality that is infused into a brand’s communications is often counter to the message the brand is trying to get across.
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Is Your Website Designed With Customer Experience in Mind?
Explore the six factors that can facilitate an exceptional customer experience through a brand’s website.
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