Articles
Tag: marketing
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How the Growing Facial Recognition Debate Impacts Martech
Image recognition has been hailed as a critical identifier of digital media to causal customer needs, but can it be an intrusion?
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How to Increase Customer Lifetime Value
Customer lifetime value matters to the bottom line. Here's how you can increase it.
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5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead
Every business function has been disrupted by the impact of the pandemic, but marketing has been hit especially hard. Here is how to stay resilient.
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Is Selling the Best Use of Marketing Emails?
Do email campaigns that have low conversions drive sales through other channels later? We’ve asked marketing experts to weigh in.
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Is It Time to Rethink Your Customer Personas?
Today’s customer is in some regards a very different creature from the ones that organizations had gotten to know in the past.
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Why Marketers Should Embrace Consumer Privacy Regulations
We are on the verge of witnessing a revolution in how customer data is managed.
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Gartner Finds CMOs Expect Better Times Ahead, Acquia Partners With Kibo & More News
This week's marketing and CX news roundup includes CDP updates from Lytics and Tealium, Gartner's CMO Spend Survey highlights and other DX news highlights.
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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How Silos Are Killing Your Omnichannel Strategy
We’ve asked omnichannel experts what silos are, how they impact the business and their best tips for fixing and preventing silos in the future.
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How Google Core Web Vitals Measures a Digital Customer Experience
Monitoring website performance has been a prime directive for marketing to protect the customer experience.
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5 Considerations for Your Omnichannel Marketing Strategy
Research shows that organizations with a strong omnichannel marketing strategy perform better than others. Here are some tips to strengthen yours.
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What NOT to Talk About on Corporate Social Media Accounts
Establishing best practices for social media use helps ensure business reputations remain intact.
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IDG Acquires Triblio, Dun & Bradstreet's Valuation Tops at $8.4B and More CX News
Our marketing and CX news roundup includes IDG's acquisition of ABM provider Triblio, a new martech alliance and all the CX news of the week.
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Best Practices for Improving Your Dark Social Engagement
“Dark social,” the web traffic generated when people share links through private channels like WhatsApp or similar, can provide real value.
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