Articles
Tag: marketing
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How Google Analytics Social Media Reports Help Improve Marketing Crisis Responses
Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis.
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Simple Ways to Improve Video ROI
Learn eight metrics to watch when measuring the efficacy of a video content program and three ways to then improve ROI.
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6 Free Martech Courses That Will Help Sharpen Your Skillset
Got extra time and looking to sharpen your marketing skills? These free MarTech courses are a great place to start.
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How 6 Martech Companies Are Handling Operations During COVID-19
We caught up with six marketing technology companies to find out how they've handled operations during the COVID-19 crisis.
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6 Issues Marketers Need to Consider for Successful AI Implementations
As marketing departments start automating certain tasks to improve customer experiences, there are a number of things they need to take into account first.
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How to Increase Blog Post Conversions
Blog posts falling on deaf ears (or...blind eyes)? Here are some strategies that can help increase your blog post conversions.
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How to Use Twitter Analytics to Keep Your Marketing Messaging on Point
Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that.
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Empathy and Communication in the Time of Coronavirus: What Organizations Can Learn
Showing empathy during a crisis is simply the right thing for companies to do — that should be obvious.
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How CMOs Are Leading Through the COVID-19 Crisis
CMOs already have a challenging enough role, but their roles as marketing leaders have dramatically shifted due to COVID-19.
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How to Use Intent Data to Improve Your Customer’s Experience
Often we miss the opportunity to use data to learn about customers after they buy.
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What Makes a Good Data Visualization?
Effective data visualizations display complex information in a way that's easy to understand. Here's what goes into creating a good one.
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Is SEO Empowering Your Content, or Restricting It?
SEO should undoubtedly be a part of your content marketing strategy but it shouldn't be the only factor, great content is still key.
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Virtual Events in 2009: Then vs. Now
I was a virtual event evangelist in 2009. I was a bit early.
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How to Use Google Trends to Boost Social Media Engagement
Google Trends has a lot of information for marketers. Here's what it is, how to use it effectively, and why it should be a part of your marketing arsenal.
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