Articles
Tag: marketing
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Customer Data Platforms Shine Where CRMs Fail
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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How Bad Data is Ruining Sales and Marketing Forecasts (And What to Do About It)
Bad data can ruin your sales and marketing campaigns, as well as, the top and bottom lines of your business. We asked experts in the field how to prevent it.
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How AI is Changing Content Marketing Today and in the Future
How is artificial intelligence changing the content marketing landscape? We've asked experts within the industry for their insights.
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The Digital Marketing Maelstrom Is Pushing the Discipline Forward
Disregarding customer interests for short-term gains will end up costing you far more than you gained.
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Fix Your Marketing Data Problem So You Can Get on With Work
How to fix the growing data integrity problem.
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Marketers Top 3 Digital Tools
New research from Widen shows that the most important tools for marketers are file sharing apps, CRM and email.
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Chief Digital Officers Can Help End the Marketing-Web Team Tug of War
A successful online business needs to focus on conversion rates and sales, and on improving page load times and avoiding site slowdowns.
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8 Tips to Successfully Align Sales and Marketing Teams
We asked 8 successful organizations to share their thoughts on how to better align your sales and marketing teams to improve your business outcomes.
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7 Landing Page Design Mistakes to Avoid
Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid.
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What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
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From Broadcasting to Engagement: My Twitter Journey, in 3 Phases
A look at how my use of Twitter has adapted and evolved.
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4 Ways To Grow Your Content Marketing Reach Via Flipboard
With 100 million monthly active users, Flipboard marketing is making more and more sense. Here is what you need to know to get started.
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4 Ways to Keep Your Vendor Honest During the Evaluation and Purchasing Process
In journalism the rule is trust but verify, it seems the same is true with your technology vendors.
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Marketers Warn: 'Day of Reckoning' Over Facebook Data Scandal Coming
The Facebook data scandal is the tip of the "data iceberg" and experts are warning of a larger backlash. Here is what you need to know.
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