Articles
Tag: marketing
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How to Ride Search Waves and Find Niche Keywords for Your Brand
Search optimization isn't a short-term effort. To really succeed, you need to be thinking the long game
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Understanding Google AdWords Days to Conversion Metric and Notes
Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know.
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Why Authentic Marketing Is Really Your Only Option
Authenticity is important, without it you just create dissonance and leave prospects and customers annoyed.
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8 Tips For Marketing to Millennials
In the wake of the Cambridge Analytica data harvesting outrage, marketers should use tried and tested means of reaching this coveted demographic.
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4 Tips for Choosing the Right Business Process Management (BPM) System
The technology is mature and the feature set is straightforward but there is still room for error when selecting a BPM suite.
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What Is Business Process Management (BPM) And Why Is It Relevant Today
Business process management is a very mature technology and methodology and yet it is finding new uses as companies push for digital transformation.
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How to Choose Customer Relationship Management (CRM) Software
Your customers are your most important asset, which is what makes selecting a CRM such a critical choice. Here's what you need to know to choose a winner.
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Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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Top 10 Things to Measure in Google Analytics in 2018
Digital marketing experts share their favorite Google Analytics tools and features that have been introduced or grown in importance in the past few years.
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Why Instagram Stories Need To Be Part Of Your Marketing Strategy
Instagram Stories is a feature stolen from Snapchat, but they've taken it to new heights. Here's why Instagram Stories should be part of your content strategy.
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Why a Digital Mindset Is Key to Digital Transformation
For a digital transformation strategy to be successful, enterprises need a digital mindset.
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Artificial Intelligence Strategy: 7 Things to Consider Before Getting Onboard
Everyone is jumping on the AI bandwagon. Here are 7 reasons you may need to think before you leap.
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Can Agile Marketing Help Streamline Your Strategy?
Need to upgrade your marketing strategy? We spoke with experts who offer their thoughts and tips on the advantages of implementing an Agile marketing methods.
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12 Enterprise Landing Page Builders For Marketers
Looking for a landing page builder that can handle multiple deployments, A/B testing and personalization? Here are some of the best page builders available.
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