Articles
Tag: marketing
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How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing
Why small and midsized businesses aren't doing enough to adopt chatbots, AI and IoT technologies. Here's how they can.
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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15 Worst Marketing Buzzwords of 2018
We asked industry practitioners what they thought where the most overused marketing buzzwords of 2018 — and why.
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6 Cost-Effective Marketing Tactics for Bootstrapped SaaS Startups
As a SaaS startup, funds can be an issue, particularly when it comes to marketing. Here are a few cost-effective marketing tactics to stretch the dollar.
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What's The Biggest Risk With Content Marketing?
Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?
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![Dear [NAME]: We’re All About Personalization](/~/media/8afa7b0351fb40fe88f862aeae6a3900.jpg?mw=155&mh=117&hash=5486BEB86232CE22103E68EE46F90C1BA17CF016)
Dear [NAME]: We’re All About Personalization
How do you define personalization in your organization?
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How AI is Transforming Copywriting
Is artificial intelligence changing the art of copywriting? We explore the topic and the tools we can look to in 2019 to help improve marketing and sales copy.
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What Is Six Sigma and How Can it Help Marketers?
We explore the principles of Lean Six Sigma and how it can help marketers.
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6 Datasets Marketers Should Know About
Datasets can be difficult to find, especially in subject-specific areas such as marketing. Here are six that may deliver what you need.
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7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
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Marketers Beware: Influencer Marketing Fraud is Real
25 percent of influencers are defrauding their clients, including internationally recognized brands. Here's why and how not to be the next victim.
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Will Robotic Process Automation Make its Mark in Marketing?
Robotic Process Automation have served to help back-end processes, but now some are seeing its emergence in marketing.
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How Instagram is Shaping Ecommerce Marketing for 2019
A look at how Instagram is working to grow and help ecommerce marketers prosper in 2019.
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How Is Facebook's Role in the Enterprise Impacted After Another Major Breach?
After another well publicized Facebook security breach that was uncovered last month, the role of Facebook as a digital marketing tool is in the spotlight.
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