Articles
Tag: marketing
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Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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Customer Experience Is a Cross-Organizational Function
BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first. In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team.
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AllSight and Zoomdata Partner on Customer Intelligence Management
If you haven't heard much about Customer Intelligence Management, it won't be long before you do. At least if David Corrigan and Nick Halsey have their way.
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UK Gives Citizens Right to Request Data Wipeout in Proposed Laws
British citizens could request organizations to erase personal data and ask social media providers to delete old posts from their childhood under the United Kingdom’s proposed data protection regulations.
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How to Break Through With CIOs on Social Media
It’s hard to be the Chief Information Officer. These busy tech execs are under pressure to successfully power up the CEO’s latest digital transformation initiative, plus hire and retain the best IT talent.
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Social Selling Vendor Releases Its Own CMS to Connect Sales, Marketing
San Francisco-based Trapit is advancing its mission of delivering relevant and engaging content today with the release of a proprietary web content management system (Web CMS). The company, which focuses on employee advocacy and social selling, said the CMS allows users to upload, organize, manage and publish assets without
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Salesforce: It's Raining ROI for Digital Marketers
The mandate to produce ROI from digital marketing campaigns caused nightmares for some only two and a half years ago. Today marketers have sweet ROI dreams, at least according to the latest marketing report from Salesforce. In its just released 2016 State of Marketing Report, the San Francisco-based CRM
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What Opens Your B2B Prospect's Wallet?
B2B marketers need to step up their game to align with sales and catch prospects early in their buying journeys. New research from LinkedIn published today suggests B2B marketers must provide prospects with quality, thoughtful content.
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Marketing Research Tech Company Gets $32.5M
The smell of money is in the air for vendors in the marketing technology space this week. Radius secured $50 million earlier this week for its B2B predictive marketing software. And InsideView, the San Francisco-based sales and marketing software company, secured $32.
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Oracle: Our Real World Data Cloud Can Help You Simulate Audiences
Oracle’s recent launch of its Data Cloud service for customer data is not just another acquisition, renamed and relaunched with Oracle’s red banner. It’s not just one more step toward parity with Salesforce — the company founded by the Oracle CEO’s former protégé.
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Discussion Point: How Can Your Company Innovate Faster?
Every business dreams of doing things things differently, uniquely, innovatively. But how can businesses best achieve innovation? Some prescribe a culture of innovation. Some want to teach innovation in schools. Some suggest hiring innovators. Still others link innovation to agility. And they all may be right.
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Media Trainer Jim Cameron: How to Handle a PR Crisis
New York City area commuters are still feeling aftershocks from the deadliest train accident in the history of the Metro-North Railroad.
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Marketers Are Mastering Digital Advertising, Adobe Suggests
Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search. The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook.
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MarTech Realities: Integration, Build vs. Buy Decisions
More people are talking about digital marketing technology. And that means more numbers. We started the year with this "inspiring," "frightening" number -- 1,876, or the number of marketing tech vendors out there. Today, we continue to the conversation with another number: 50.
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