Articles
Tag: marketing
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Why Analytics Solutions Remain Core to the Slimmed Down DX Stack
Like most business functions, the effects of the global pandemic have put marketing teams under pressure to cut costs and deliver more.
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5 Tips for Realigning Your Marketing Strategies
Marketers have been inundated with data and analytics in this pro-digital world. What can they do to reset and get realign their strategies?
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What I Learned From Taking on New Marketing Roles
My career has taken a winding path, and I’ve enjoyed every step of the way. Here's what I learned from the many transitions in my marketing career.
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When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience?
As companies think about the causes and values they support, they must also consider how a social responsibility decision factors into the customer experience.
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3 Customer Trends AI Can Spot Before Marketing
Machines and humans can make for a powerful marketing combination. Make sure you’re partnering with your data to experience the fullest benefit.
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How Quality Scores Improve Your Digital Ad Campaign Strategy
Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment.
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Variety Is the Spice of Agility
Just as the world has changed since the original manifesto, Agile itself must also lean into the greater variety of its applications.
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Don't Be 'LinkedIn Spam': How LinkedIn Mass Messaging Might Be Hurting Your Brand
LinkedIn is a powerful tool for marketers. While it may be tempting to use its mass messaging capabilities, doing so incorrectly may come at a cost.
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4 Keys to a Successful Customer Experience Operating Model
Is improving customer experience today actually difficult for employees to accomplish? It doesn’t have to be, if you create the right alignments.
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inMotionNow Acquires Lytho, Arc Publishing Rebrands as Arc XP and More CX News
This week's customer experience and digital marketing Newsbytes leads with inMotionNow's acquisition of Lytho.
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Creating Content in B2B: How to Avoid the Substance Gap
When B2B companies rely on jargon, hyperbole and self-centered statements it creates a substance gap between them and their intended audience.
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Optimize Your B2B Sales Process for Success in a Virtual Marketplace
As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process.
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Forget the Cookie and Get Out of Walled Gardens: Focus on Marketing Fundamentals
Google’s announcement that it will stop supporting any kind of third-party ID will hopefully serve as a wake-up call for brands.
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Leverage Social Media for Account-Based Marketing
ABM has a secret: most prospects are happy with their existing vendors and have zero interest in learning about yours. What's a marketer to do?
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