Articles
Tag: marketing
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Why You Need to Tell Your Brand's Story
If your brand has a story to tell (and all brands do), you need to tell it. Here's why.
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More Data, More Problems: How CMOs Can Simplify Data Overload to Improve Demand Gen
Marketers today struggle to organize their proverbial “cluttered closet” of data and separate the meaningful insights from the junk.
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Are Your Organization's Martech Investments Working?
CMOs are pouring money into martech, but are these investments even working? And where does human capital fit in?
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Why Prescriptive Analytics Is the Future of Marketing
Prescriptive analytics has become a real competitive advantage for marketers. Here's why.
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Web Content Management Systems Vs. Content Marketing Platforms
Marketers will always have content challenges, and we discuss the differences between two key technologies: WCM and CMPs.
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6 Tips to Help Solve Today's Real-Time Marketing Challenges
We've covered the challenges that real-time marketing presents, now we're sharing some solutions to consider.
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The Problem With Audio Content
Amazon Alexa and podcasting are driving the growth of audio content, but it's not all music to marketer's ears.
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Why B2B Marketers Should Be Live Streaming More
How can enterprise B2B marketers leverage live streaming platforms like LinkedIn Live? CMSWire talks to the experts to find out.
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Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond
Marketing has a problem. As the business has trumpeted the rise of “customer obsession” and the “empowered consumer,” marketing’s role is woefully unclear.
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3 CMOs Discuss Proving Worth and the Road Ahead for Marketing Leaders
We caught up with three CMOs to discuss the importance of their roles, what they do and the future of the role.
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6 Challenges With Real-Time Marketing
Gartner has cited real-time marketing as a transformational strategy in the coming decades. But challenges remain.
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How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing
You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report.
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Is Social Media Marketing Dying?
Social media reach is down, Politics has won the day, and there's plenty of negativity floating around our social feeds. Is social media dying a slow death?
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A 6-Step B2B Influencer Marketing Program
B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program.
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