Articles
Tag: marketing
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What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
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From Broadcasting to Engagement: My Twitter Journey, in 3 Phases
A look at how my use of Twitter has adapted and evolved.
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4 Ways To Grow Your Content Marketing Reach Via Flipboard
With 100 million monthly active users, Flipboard marketing is making more and more sense. Here is what you need to know to get started.
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4 Ways to Keep Your Vendor Honest During the Evaluation and Purchasing Process
In journalism the rule is trust but verify, it seems the same is true with your technology vendors.
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Marketers Warn: 'Day of Reckoning' Over Facebook Data Scandal Coming
The Facebook data scandal is the tip of the "data iceberg" and experts are warning of a larger backlash. Here is what you need to know.
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How to Ride Search Waves and Find Niche Keywords for Your Brand
Search optimization isn't a short-term effort. To really succeed, you need to be thinking the long game
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Understanding Google AdWords Days to Conversion Metric and Notes
Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know.
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Why Authentic Marketing Is Really Your Only Option
Authenticity is important, without it you just create dissonance and leave prospects and customers annoyed.
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8 Tips For Marketing to Millennials
In the wake of the Cambridge Analytica data harvesting outrage, marketers should use tried and tested means of reaching this coveted demographic.
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4 Tips for Choosing the Right Business Process Management (BPM) System
The technology is mature and the feature set is straightforward but there is still room for error when selecting a BPM suite.
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What Is Business Process Management (BPM) And Why Is It Relevant Today
Business process management is a very mature technology and methodology and yet it is finding new uses as companies push for digital transformation.
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How to Choose Customer Relationship Management (CRM) Software
Your customers are your most important asset, which is what makes selecting a CRM such a critical choice. Here's what you need to know to choose a winner.
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Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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Top 10 Things to Measure in Google Analytics in 2018
Digital marketing experts share their favorite Google Analytics tools and features that have been introduced or grown in importance in the past few years.
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