Articles
Tag: marketing
-
What is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
Continue reading...
-
Traditional Communications Reflects a Feudal Mindset
We need a massive overhaul of how content is created. Content must be measured based on its use and usefulness.
Continue reading...
-
The AI and Machine Learning Revolution Is Coming for Content Marketing
The conversation will soon stop revolving around whether you should use AI and ML and will be about whether you were an early or late-adopter.
Continue reading...
-
How Marketers Can Use Regressions for Better Machine Learning Initiatives
Looking to establish relationships in your data? Regression analysis can help.
Continue reading...
-
What CMOs Should Tell Board Members (and What Boards Should Be Asking)
Marketers have an opportunity to help board of directors understand marketing and the right questions to ask — but most are missing out.
Continue reading...
-
Think You Aren't a Content Marketer? Think Again
Many of us act as content marketers for our businesses, even if our official job titles say otherwise.
Continue reading...
-
The Do’s and Don'ts of Quora Marketing
Want to start marketing in Quora? But how can you do it ethically? And how can you avoid downvotes and bans. Questions abound, but we have the answers.
Continue reading...
-
8 Tech Companies Doing Podcast Marketing Right
From Hubspot to IBM, a look at how some of the biggest tech companies are leading the way in podcast marketing.
Continue reading...
-
Google Data Studio Enhances Report Development With 3 New Features
Three new Google Data Studio features meant for faster insights and easier report development.
Continue reading...
-
Ready for Mobile-First Indexing? 5 Gotchas to Avoid
Google is slowly rolling out its mobile-first indexing — is your mobile site ready?
Continue reading...
-
How Human-Computer Interaction Can Help Marketers
Discussing the principles of Human-Computer Interaction and its impact on marketing.
Continue reading...
-
Marketers Feel Unfulfilled, There Is a Fix
A recent survey found almost half of marketers felt unfulfilled at work — and they're not alone.
Continue reading...
-
When Marketing Personalization Becomes Too Intrusive
Marketers love the engagement that personalization can deliver but organizations need to understand how much is too much.
Continue reading...
-
What Are Pre-Roll Ads? (And How Can You Leverage Them?)
What is a pre-roll ad, and what are the best pre-roll ad strategies to use? CMSWire speaks to the experts to find out.
Continue reading...