Articles
Tag: marketing
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Reputation Raises $150M, Twilio Partnership Boosts Cloud Contact Centers & More News
Reputation experience management software provider reputation raised $150 million, Canto announced DAM software updates and more news from customer experience.
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How Can Marketers Adapt to Digital Commerce Acceleration?
Digital commerce mergers and acquisitions activity grew at an all-time high last year. How should marketers be handling the digital commerce boom?
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Place Your Marketing Bets in 2022
Any marketer who makes decisions on what lead-gen programs to run, which events to attend, or how much to spend on paid media, is a professional gambler.
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Why Did Google Drop FLoC for Topics and What's the Marketing Impact?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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Medallia to Acquire Journey Orchestration Provider Thunderhead
Thunderhead has been acquired by Medallia in a big move for the customer experience management industry.
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CX Decoded Podcast: Why Customer Journey Mapping Is a Verb, Not a Noun
CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
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Adobe Updates Experience Cloud to Boost Personalized Retail Experiences
Retailers can personalize in-store and online experiences with new Adobe Experience Cloud tools
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PhotoShelter Acquires Third Light, Movable Ink Partners with Stensul and More News
PhotoShelter acquires UK-based Third Light to strengthen digital asset management capabilities, leading the CX and marketing weekly news column.
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Why Marketers Are Thankful This Holiday Season
What makes marketers thankful this holiday season? Technology, their teams and everything in between, they told CMSWire.
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What Predictive Analytics Are and How They Can Help Your Business
Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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Cloudinary Acquires Video Software Provider Indivio
Cloudinary has acquired Indivio, which provides video software for personalized marketing experiences.
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Use Next Best Action to Elevate Your Customer Experiences
Customers don’t all have the same preferences, nor do they exhibit the same behaviors. Enter next best action.
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Intent Data Explained: Types, Sources, Tracking and Scoring
There’s no getting around it: Intent data is complex.
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A Look at Prescriptive Analytics and The Value They Can Deliver
Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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