Articles
Tag: marketing
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How Instagram is Shaping Ecommerce Marketing for 2019
A look at how Instagram is working to grow and help ecommerce marketers prosper in 2019.
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How Is Facebook's Role in the Enterprise Impacted After Another Major Breach?
After another well publicized Facebook security breach that was uncovered last month, the role of Facebook as a digital marketing tool is in the spotlight.
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What Every CMO Needs to Know About the Marketing Technology Stack
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know.
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Are LinkedIn Groups Worth Your Marketing Resources?
Experts and practitioners discuss LinkedIn Groups' effectiveness as a marketing tool to connect with customers and prospects.
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How AI is Optimizing Trade Show Costs
Artificial intelligence can’t eliminate trade show costs, but it may help optimize them.
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The 5 Biggest Martech Acquisitions of 2018
CMSWire's Dom Nicastro breaks down the top five marketing technology acquisitions of 2018.
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How Mature is Your International Marketing Strategy?
What stage of the Capability Maturity Model does your organization's international marketing fall into?
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5 Audio Marketing Trends You Should Be Paying Attention To
Is audio marketing the next frontier in 2019? We've asked marketing experts why audio matters and what trends marketers should pay attention to.
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Marketing Certifications That Can Help You Earn More
The digital marketing scene is competitive, having a digital marketing certification is a good way to stand out. But which certifications can help you advance?
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Is Neural Machine Translation Ready for Marketing Content?
With advances in machine learning and neural machine translation marketers may be wondering if this technology is ready to drive marketing initiatives.
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eBooks vs. Whitepapers: Which Performs Best?
Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best?
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10 Ways the Adobe, Marketo Acquisition Will Impact Marketo's Users
Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users?
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What Marketers Need to Know About Neuromarketing
What is Neuromarketing, and it it a fad, or is there some proof in the digital pudding? We've asked marketing experts to share their thoughts.
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Tips for Handling Vendor Bought Translations
For those with native speakers in their organization it can be tempting to have them go through the vendor bought translations, but experts advise caution.
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