Content management end users of yesteryear too often felt like children being forced to eat their liver -- they knew it was good for them (or for the Enterprise), but they would do anything they could to avoid it … even if it kept their CEO out of jail.

The stuff was so complicated and frustrating that users often refused to use it; it seemed to make things harder rather than easier and demanded that workers struggle with technology rather than attend to their tasks.

That’s not much of a business proposition is it?

So when EMC IIG (Documentum) chief Rick Devenuti took the helm of EMC’s Information Intelligence Group two years ago, he knew he had a challenge on his hands: he could either try candy-coating his product offerings or he could transform his business and all that it had to offer.

He took the harder road and set out on a mission to delight his customers.

EMC Looks to the Future

Today, at EMC’s Momentum Conference in Vienna Austria, EMC IIG launched a massive wave of Content Management products and solutions that transforms the Enterprise CMSs of yesteryear and sets a higher benchmark for the industry.

“It is the largest wave of innovation in our history,” says Devenuti. And that’s not a small claim to make given that Documentum was founded in 1990.

What’s game-changing about EMC IIG’s new solutions is that they truly meet Enterprise business users and their business partners, IT workers and others where and how they live and work.

They deliver the right information, at the right time, in the right context, at the right price in a way that is compliant and secure.

And while that may seem to be a lot of “rights” to think about, the reality is that the only thought that information workers need to focus on is what their actual work requires. Not only that, but all of the information they need to do their work is accessible and literally at their fingertips regardless of where they are and what device they are using.

“End users want to be as productive (with technology) at work as they are at home,” says Devenuti, which is the same thing as saying that using technology (even powerful content management platforms) on the job should be as intuitive as using Facebook, Linkedin or your iPad.

IIG Delivers to End Users and IT 

But it’s not only end users that Devenuti’s team wants to keep happy, the IIG team sets up IT workers to win as well. The newly released Documentum 7 platform delivers unprecedented levels of performance and is built in a cloud-friendly, cost conscious, agile fashion that is easily scalable, making IT workers look like magicians and heroes to end users and like penny pinchers to the CFO. Not a bad proposition on any account.

Below is a summary of the eight solutions rolled out today.We’ll be getting into specifics with each one during the week.

Key Announcements: Agility, Intelligence, Productivity

EMC Documentum Platform 7.0 the next-generation release of EMC’s industry-leading enterprise content management (ECM) platform. This new platform delivers breakthrough performance and scalability, while dramatically lowering total cost of ownership.

Built with the new EMC xCelerated Management System (xMS) technology, the latest release offers advanced capabilities to simplify and accelerate the deployment of Documentum into VMware-based private-cloud environments. It also includes powerful new capabilities for security such as FIPS (Federal Information Processing Standard) compliance as well as improved search for end user productivity.

Learning Opportunities

EMC Documentum xCP 2.0 is a next-generation platform for developing and deploying advanced business and case management solutions, optimized for cloud-based deployments including EMC OnDemand.The new release dramatically improves productivity with a modern user experience, content and process analytics, and provides the industry’s first unified solution design tool for increased agility and faster solution development. xCP 2.0 is uniquely positioned to delight business users, enabling them to make effective decisions that drive better business outcomes.

EMC Captiva 7.0 transforms paper documents, faxes and other content into digital data used by enterprise applications. This new, significant release provides advanced capabilities for intelligent enterprise capture, business productivity and improved organizational agility.

New features simplify the development and deployment of enterprise capture projects.Captiva 7.0 increases operator productivity with a new configurable, flexible desktop client for a variety of use cases.

EMC Document Sciences xPression 4.5 enables organizations to quickly and cost-effectively create timely, accurate and personally relevant customer communications. Document Sciences xPression 4.5 meets the demands of business users by further extending Microsoft Word to simplify the creation of effective multi-channel communications while providing IT with the enterprise-level administration and change control they require.

The new version also includes significant performance improvements and increases productivity for multi-channel publishing by enabling a single rules-based template to control the appropriate use of channel-specific content and formatting.

EMC Documentum Information Rights Management (IRM) 5.1 enables secure mobile access to protected information assets throughout the enterprise and beyond the firewall. Designed to enhance business and IT productivity in an increasingly mobile and cloud environment, Documentum IRM 5.1 enables iPad and iPhone users to access and browse IRM-protected enterprise content as part of a typical business process. It is seamlessly integrated with the Documentum platform and also works with file shares and other enterprise content management repositories.

EMC SourceOne File Intelligence 4.7, part of the EMC Pervasive Governance solution portfolio, enables organizations to identify, assess, classify and manage valuable content dispersed throughout the enterprise. The solution enables organizations to reduce costs and manage the risks associated with the retention, disposition and remediation of electronic records and files. The new release delivers better performance, scalability and connectivity to other enterprise repositories.

EMC SourceOne eDiscovery -- Kazeon 4.7, an industry-leading, in-house e-Discovery and Early Case Assessment (ECA) platform, simplifies how legal, compliance and IT teams identify, collect and preserve critical information across numerous repositories and applications.With this new version, organizations can accelerate early case assessment, reduce review costs by more than 50 percent and enhance their internal investigations with breakthrough performance and scalability.

EMC Syncplicity Connector for Documentum enables organizations to automate the distribution of content from Documentum to users and all of their devices as part of business processes. Developers can also use the xCP Designer to visually design, customize and deploy applications that automatically or manually distribute content from their Documentum repositories via Syncplicity. The company also announced the availability of Syncplicity Mobile 2.0 for the Apple iOS platform.

Editor's Note: To read Virginia's first report from the conference, check out A Look at Documentum's Early Days; Will EMC Disrupt Content Management Industry Again? #MMTM12