Feature
Before we talk about direction, here's a few more key points from Costolo:
- Twitter has over 100 million global active users, half of those logging in every day
- Mobile usage is over 40% quarter-on-quarter for the last few quarters
- The company is currently valued at roughly US$ 8 billion
- Twitter signups have increased threefold since the integration into iOS 5
- The company may never hop on the IPO train
On the Horizon
250 million tweets per day is certainly a wealth of content, and according to Costolo, Twitter's new job is to figure out how to “capture the volume at the same time as separating the signal from the noise.”
Accordingly, the company has been testing various methods for getting the most authoritative tweets on certain subjects, but in doing so has lost the volume. Anybody know how to catch the volume when you separate the signal from the noise?
In another section of the company lives Twitter's ad platform. Costolo says they will improve by surfacing more rich content on the site, and if all goes well the company will consider offering new forms of advertising. However, he also noted that Twitter will not throw things into the platform that people don’t already use organically first.
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Finally, mobile. Costolo said he feels Twitter can be on two billion devices around the world, and the way to achieve that is through simplifying, but Twitter is already pretty basic, don't you think?
Battling the Competition
Meanwhile, the competition grows. Google+, for example, has launched hashtags and real-time search.
Again, Costolo says Twitter will compete with simplicity. He says that over time, Google+ and Facebook will become increasingly different from the experience Twitter offers. In other words, Facebook and Plus will feel more and more like social networks, while Twitter will remain focused on the delivery of real-time information and content consumption.
Is there really that big of a difference? Let us know what you think in the comments below.
