What’s better than social media? Social media 3D.

This was one of the statements made today by Erik Hartman, the organizer of the Mobile Mojo event in Utrecht, NL, as he kicked off the conference, stressing the value of having real-life, 3D conversations. During the day we delved into strategies and techniques designed to get more value in your content strategy from mobile channels and social media. Here are the highlights.

Your Website is Dead

Pronounced dead by Arje Cahn, Hippo Web CMS CTO, the website was killed on the stage by the grim reaper – the mask, scythe and all (I am not exaggerating).

So, websites are dead. Internet access in many countries around the world is only available via mobile phones. The trend here is that more and more screens (be it iPad, or your bathroom mirror) are arising, and we need to be able to push content to them. The challenge is that they’re all different.

Websites are more and more turning into apps. The bottom line – your website will be app-ified (by you or someone else).

Your website will be personalized, just like your phones and other mobile devices are getting personalized. People want what they want to see and what they want to know. Not more, not less…

Your homepage is also dead, by the way. Website visitors don’t come to the homepage anymore. Sites will become archives and static, dull objects sitting on the Internet. The entire web is dead, as you may remember.

If you thought the browser war was bad, what we are seeing now with the web is even worse. We’re producing content not for a set of browsers, but for multiple devices and screens that are all very different. How do you deal with this?

Cahn’s answer (admittedly, rather vague) is have a “multi-everything content strategy.”

Managing Audio and Video in a Mobile World

The anti-hyped software sommelier Theresa Regli of the Real Story Group addressed the challenges of managing media in organizations in general, as well as the special challenges of the mobile world.

A lot of people use mobile devices for fun, but not for getting things done (be it managing assets or records, for example). However, the use of enterprise mobile media management and analytics is on the rise.

Digital asset management has its own special challenges. It’s large, hard to manage, non-textual. But mobile media is not without the challenges either. Mobile devices live in lower bandwidth environments. The majority of mobile devices have limited screen display size.

Some applications don’t work on certain devices (e.g. Flash on iPad). It’s too difficult to manage media from a mobile device right now. Managing documents from a mobile device becoming more and more common, but managing audio or video is too difficult to do on a small screen. Managing digital assets on a computer is the only feasible way.

The delivery of media should be tailored to a specific device. Do you then create multiple versions of everything? Many organizations do this right now. But Regli is starting to see more adoption of transcoding (.mov > .swf) in organizations. This will be a key technology in terms of delivering content to mobile devices.

Got the Mojo?

The Mobile Mojo event continued throughout the day, as more and more secrets behind mobile and social media were revealed by an impressive group of international gurus. A variety of topics were discussed:

  • Social media best practices
  • Twitter and the police
  • Is there life after Twitter?
  • Mobile and social: Work with what you’ve got
  • Increase user engagement through the use of game mechanics

“So you think you can MobileMojo” competition among several Web CMS vendors – Day Software, Hippo and WaxTrapp -- was yet another highlight of the day. Each vendor had to do a seven-minute presentation to win the charm of the conference attendees, who are now voting for the winner. Check the #mmojo Twitter feed for audience’s (and judges’) reactions to the battle. We’ll drop in the winner update once MobileMojo 2010 Champion is announced.


And the MobileMojo 2010 Champion is Hippo CMS. Congrats!

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Arje Cahn, Hippo