Klaviyo & Google Partner on AI-Driven Customer Experience

The Gist

• Strategic partnership formed. Klaviyo and Google join to enable AI-driven customer experiences.
• Integrated platform capabilities. Combines real-time customer data with search, ads and messaging tools.
• Brand impact focus. Brands can personalize and automate customer journeys, potentially increasing loyalty and engagement.

Klaviyo and Google want autonomous AI to transform how brands engage customers across search, ads and messaging.

The B2C CRM vendor announced on Feb. 24 a strategic partnership with Google to deliver AI-driven customer experiences. The collaboration integrates Google's search, advertising, AI and messaging capabilities with Klaviyo's CRM and customer data platform.

The partnership aims to help brands move beyond static campaigns toward experiences that adapt automatically to customer intent and behavior. The Klaviyo Data Platform processes 3.4 billion daily customer interactions across more than 8 billion profiles, the company stated.

Table of Contents

• Integration Capabilities Between Klaviyo and Google
• AI Shifts From Task Execution to Commerce Decision-Making
• Agentic Commerce Meets Customer Journeys
• Klaviyo Recent News & Initiatives
• Klaviyo Background

Integration Capabilities Between Klaviyo and Google

The partnership reinforces integrations already live between the two companies.

Capability	Description
Google Ads Integration	Enables ad targeting and personalization using Klaviyo data
BigQuery Integration	Centralizes and activates Klaviyo data in Google's data warehouse
Nano Banana Integration	Creates marketing content through Klaviyo's Remix AI image editor
Google Search to RCS	AI-powered Customer Agent available in limited pilot

RCS for Business is emerging as a channel for conversational customer experiences, bringing marketing and service together in a single mobile channel. Klaviyo is among the first globally to offer Google Search to RCS experience, the company stated.

"Google views Klaviyo as a key marketing player in this new era of agentic commerce," said Stephen Brough, Global GTM Head, RCS for Business at Google.

AI Shifts From Task Execution to Commerce Decision-Making

Agentic Commerce Meets Customer Journeys

Agentic AI platforms observe customer journeys in real time, adapting strategies dynamically and addressing issues before escalation. These systems deliver autonomous capabilities that transform the buying journey:

• Agent-led product discovery surfaces products based on shopper intent rather than keywords
• Autonomous shopping assistants automate product selection, purchase and returns with minimal user input
• Tokenized AI payments enable secure transactions without exposing financial data
• Real-time trust fabric validates agent identity and explains autonomous decisions

Organizations implementing autonomous AI systems reported a 28% improvement in issue resolution time and 19% increase in first-contact resolution rates.

Klaviyo Recent News & Initiatives

Klaviyo launched its app in ChatGPT in January, enabling marketers to query campaign performance and engagement metrics through conversational prompts.

The company closed fiscal 2025 with 32% revenue growth to $1.2 billion and raised its FY2026 outlook to roughly $1.5 billion. Klaviyo now serves more than 193,000 customers.

Klaviyo Background

Founded in 2012, Klaviyo targets marketing and technology leaders at consumer brands, with a focus on ecommerce and direct-to-consumer retailers. The company offers an AI-enabled CRM platform that consolidates customer data, marketing automation, analytics and service tools, enabling personalized campaigns across email, SMS and push notifications.

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