Editorial
The Gist
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Wearable integration. Health wearables could soon connect seamlessly with other devices and influence everything from music to shopping.
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Personalized experiences. Daily activities may soon be customized through AI, reflecting stress levels, moods and consumer preferences.
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Data-driven journeys. Brands could use data from wearables to craft more relevant, human-centered customer experiences.
I inherited the best gift over this past weekend. One of my friends here in Austin, Texas, is a doctor of chiropractic medicine and a big fitness guy. You know the type. You’re in the gym lifting, and he comes over and helps correct your form and posture. He’s the type who, when you bang up your ankle playing soccer or fall off of your bike and fracture your elbow, is there with post-care recommendations and support.
My friend called me last weekend. He rarely calls me; we like the text and have in-person conversations. I picked up and said, “What’s up, man?”
He said, “Out of our group of friends, you’re the only one who doesn’t have a wearable fitness device. I just upgraded my Whoop. Would you like my older model? I think you’d really love the insights and tracking it provides.”
Me, being a big analytics and KPI-driven guy, said, “Heck yeah, man. I’ll take it!”
We met up later that day for some happy-hour drinks, and he gave it to me and showed me how it worked.
I know what you’re thinking. “Good job, Justin. The first 30 minutes of having your Whoop and you’re at happy hour?!” Yes, I can’t argue with you there. I wasn’t exactly off to the best start, but as the weekend went on, I started to think of increasingly more possibilities on how this device could end up being used for everything that we do as humans. Brands could access insights to better provide elevated customer experiences around commerce and interaction.
Table of Contents
The Device That Knows You
Picture this. You wake up one Saturday morning, and you feel a little bit tired and stressed because you were up late working on a project for a tight deadline. Your wearable device can recognize this. In doing so, it can also provide you with in-app recommendations on ways to lower your stress and increase your energy.
This sounds familiar, right? This is table stakes today.
The Device That Curates Your Day
Now, imagine the same scenario, but in a future where your health wearable is connected to everything. This time, your wearable is connected to your Spotify, and it opens up a relaxing, energy building playlist for you. As you listen to the playlist, you start to relax and your heart rate slows; your stress levels decrease and you start to feel more at ease.
Because it’s Saturday, you decided to head out for a drive to clear your head. Because your wearable knows you’re recovering from stress, it suggests a scenic route for you to take, one that has a farmers market that’s open today. Your wearable is connected to Google Maps and saw you visited a farmers market three times in the past month, and it knows you had low stress levels when you did this.
Connected Moments, Seamless Decisions
You arrive at the market. Your wearable device is connected to your Meta Ray-Ban glasses and uses AI image identification to pick out some foods and items that help with stress reduction, and it also recommends a few recipes that you could cook tonight. It knows that cooking is beneficial for stress reduction.
As you’re driving home from the farmers market, your wearable is connected to your in-vehicle display, which reminds you that a local high school is running a fundraising car wash on your way home. Your vehicle and wearable knows this will help your stress, as giving to others and donating can also significantly reduce stress.
As you arrive home, you take out all the food and ingredients you just purchased and you start to cook. Your home is connected to your device, so the lighting, shades and ambience is just right. After you finish cooking your meal, you turn on Netflix. It offers a curated set of shows and movies that match your mood and help you reduce stress.
As you get ready for bed, you think to yourself, “This is just the day I needed.”
Related Article: The Future for Your Consumers Isn’t Social Media. It’s Social Life
A Day Built by Data
This entire day was curated because of one simple element. A wearable health device understood that you were feeling overwhelmed. It built an entire day, an entire mood and an entire experience that matched what your mind and body desired.
This example shouldn’t feel that far-fetched. We are extremely close to this idea of a connected reality driven by our health and mental state needs. And guess what? It’s already been thought out to some degree.
And guess what, it’s already been thought out to some degree.
What? That’s right.
Toyota unveiled their own concept of a living, breathing smart car back in 2017 at CES, called Concept-I, or better known as – Yui. While some of the LLM models that exist today may not have been available back eight years ago – they are certainly here today – and ready to understand us as humans at our core.
Related Article: What IoT Devices Mean for the Future of Customer Service
Where Tech Meets Emotion
Sometimes we need a break. Sometimes we need to be active. Why not use a health wearable to bridge the gap between all the unified, omnichannel possibilities that apps, vehicles, wearables and brands can provide? We have only begun to explore the potential. The future of how we interact with each other, with brands and with products will change the way we see the world.
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Often, we as consumers and humans aren’t in tune with what that little subconscious voice in our heads might be trying to tell us we need. We fight it, or we think we’ll be fine. But as The Beatles once said, “I get by with a little help from my friends.”
My prediction is that the little friend we wear on our finger or wrist will become the foundation of future commerce between brands and consumers. It will connect us to everything we need, even when we may not know we need it.
How will your brand weave your products or services into the connected lives of your consumers? This is an important question you must answer to become relevant today and remain relevant for what’s ahead tomorrow.
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