Bright Interactive

Bright Interactive is a provider of websites, web applications and intranets for a wide range of clients.

Company Info

Jul 8

Your Customers Use Their Own Generative AI, Not Your Customer Service Chatbot

A new Gartner survey finds customers are roughly three times more likely to turn to third-party GenAI tools than company chatbots for customer service issues. Continue reading...
Jul 7

Everyone's a Marketing Expert ... Until They're Not.

Certainty, not inexperience, is what makes marketers misread their audience. Continue reading...
Jul 7

Why Broken Content Relationships Cost More Than They Seem

A single broken content link can ripple across recommendations, search relevance and customer journeys at enterprise scale. Continue reading...
Jul 7

Personalization ROI Has Flattened. Here's the Debt Nobody's Counting.

Behavioral inference built real value for a decade. Now it's hit a structural ceiling, and data suggests customers can tell. Continue reading...
Jul 7

Kontent.ai Connects Aiko AI Agent to Enterprise Apps

New zero-code connectors let the AI agent pull context and coordinate work across Asana, Atlassian, Notion and Peec AI. Continue reading...